64-商业模式创新与设计-课程简介-英文版.docx

CourseIntroductionBusinessMode1InnovationandDesignCourseCode：CourseName：BusinessMode1InnovationandDesignPrerequisites：InnovationManagementFo11ow-upCourses：Bi1ingua1TeachingorNot：YesCredits：21ectureHours：32Tota1CreditHours：32ExperimentHours：0PracticeHours：OProgrammingHours：OSchoo1：DepartmentofOrganizationa1Management,Schoo1ofBusinessTargetMajor：BusinessAdministrationCourseDescription"BusinessMode1InnovationandDesign"isadiscip1inethatattachesequa1importancetoboththeoryandpractice.Itisthecorecourseofeconomicsandmanagementmajorinco11egesanduniversities.Basedonteachingre1evanttheoretica1know1edge,thiscoursediscussestheinnovativemethodsanddesignschemesofbusinessmode1sincombinationwithdomesticandforeigntypica1cases,toenhancestudents'creativethinkingand1iteracy.Thecontentofthecoursemain1yinc1udes:thetheoretica1know1edgesuchastheconcept,type,andconstituente1ementsofthebusinessmode1;businessmode1designandana1ysistoo1s;themethodsandstepsofbusinessmode1innovationdesign;businessmode1innovationdeve1opmentandapp1icationinthe"Internet+,'era.Thiscourseusesavarietyofmethodsinc1udingteacher1ectures,caseana1ysis,c1assroomdiscussions,groupassignments,etc.,toenab1estudentstobetterunderstandbusinessmode1innovationandapp1yittofuturepractice.CourseResourcesTextbooks:ZhengXiangzhou.Newbusinessmode1sinnovativedesignM.Beijing：E1ectronicIndustryPress,2015.Bib1iography:1. A1exanderOSterWaIder.Trans1atedbyHuangTao,YuJing.Thenewgenerationofbusinessmode1M.Beijing:MachineryIndustryPress,2016.2. JimMueh1hausen.Businessmode1designandimprovementM.Beijing:Peop1e'sPostsandTe1ecommunicationsPress,2016.3. ChenYouxing,1iuXiangyun,1iHuanrong.Businessmodedesign(M.Beijing:EconomicSciencePress,2019.ReadingMateria1s：1. O1iverGassmann,Karo1inFrankenberger,MichaeCsik.Thebusinessmode1navigatorM.Beijing:RenminUniversityofChinaPress,2017.2. Coursesre1atedtobusinessmode1innovationonMOOCp1atformsathomeandabroad.Author：ZhenyuJiangApprovedby：HaiyunYu