58《战略管理》工商48课时教学大纲（邢新朋英文）.docx

Sy11abusofStrategicmanagementCourseName：StrategicmanagementCourseCode：Credits：3.0Tota1CreditHours：481ectureHours：OExperimentHours：OProgrammingHours：OPracticeHours：OTota1NumberofExperimenta1(Programming)Projects0Where,Compu1sory(0),Optiona1(O).Schoo1：BusinessSchoo1TargetMajor：BusinessManagementI、CourseNature&Aims1. CourseNature.Strategicmanagementisanewandimportantbranchofmanagementdiscip1ine.Nowadays,ithasbecomeacoreprofessiona1courseofbusinessmanagement.Asoneofthekeyfie1dsinthestudyofenterprisemanagementtheory,itnoton1yoccupiesaprominentpositioninthemanagementtheory,buta1sova1uesintheprocessofenterprisemanagement.StrategicmanagementaimstostudytheITUUorissuesre1atedtothesurviva1anddeve1opmentofenterprises,whichbui1dsandexp1oresthemanagementarea.Atthesametime,Strategicmanagementisapractica1app1icationcoursewhichp1aysanimportantro1eintheprofessiona1trainingprogram.Meanwhi1e,Strategicmanagementisacombinationoftheoryandski11training.Itspurposeisnoton1ytointroducebasicknow1edgeto1earners,buta1sotoencourageandcu1tivatestudents'habits,toana1yzeprob1emsindependent1y.Fromtheperspectiveofgenera1managementorovera11management.Strategicmanagementintegratesthere1ationshipswithintheenterpriseandtheexterna1environment,high1ightsthecoreandessenceofenterprisemanagementfromastrategicperspectiveandstartingpoint,andaimstoprobeintothesourceoftheenterprise's1astingcompetitiveadvantageand1ong-termbusinessper1brmance.Thepurposeof1earningStrategicmanagementistocu1tivatestudents'comprehensiveana1ysisanddecision-makingabi1ity,improvestudents'strategicawareness,andhe1pthemtoso1veprob1emsfromastrategicheight,whichisconducivetostudents'overa11improvementofmanagementqua1ity.2. Courseaims.Thepurposeofthiscourseistocu1tivatestudents'comprehensiveana1ysisanddecision-makingabi1ity,andtoimprovetheirstrategicawareness,whichisconducivetotheirovera11improvementofmanagementqua1ity.Asthecrad1eofcu1tivatingfutureseniormanagementta1ents,theITUUorofuniversitymanagementmustteachthetheoryandmethodofStrategicmanagementtothestudents.Thiscoursecanenhancestudents'abi1itytomakegooddecisionswhenta1kingaboutcorporateaffairs.Iiisessentia1iofind(heirpotentia1stoana1yzeandso1veprob1emsfromastrategicheightareconducivetotheovera11improvementofstudents'managementqua1ity.、CourseObjectives1. Mora1EducationandCharacterCu1tivation.InthepracticeofteachingStrategicmanagement,weshou1dfu11yconsidertheknow1edgestructure,theoretica11eve1andapp1icationabi1ityrequirementsofourstudentsintothecoursestructure.Anditwi11beourtasktocombinethetheoretica1know1edgeofStrategicmanagementwithideo1ogica1andpo1itica1educationfromtheaspectsofintegrity,professiona1ethics,responsibi1ityconsciousness,professiona1ism,socia1responsibi1ity,etc.Basedonthecaseana1ysisoftypica1nationa1enterprises,Weshou1dintegratetheeducationofsocia1istcoreva1uesintothe1eachingcontentand1inksofthewho1e1eachingprocess,high1ightva1ueguidance,know1edgeteachingandabi1itytraining,he1pstudentscorrect1ygraspthebasicnationa1conditions,graspscientificwor1dout1ookandmethodo1ogy,andpromotetheestab1ishmentofcorrectwor1dout1ookandva1ues.2. CourseObjectivesT1iroughthestudyofthiscourse,students'qua1ities,ski11s,know1edgeandabi1itiesobtainedareasfo11ows：Objective1.Haveacomprehensiveandin-depthunderstandingofthebasicconcepts,characteristics,theories,strategicana1ysisideasandmethodsofstrategyandStrategicmanagement;Objective2.Masterthestrategicsituation,strategy,different1eve1sofstrategytypes,understandstheimp1ementationconditionsofeachstrategy,andtheadvantagesanddisadvantagesofeachstrategytotheenterprise;Objective3.Mastertheana1ysisandse1ectionofstrategicdecision-making,thebasicmethodsofstrategiceva1uation,imp1ementationandcontro1,andformascieniicandsystematicstrategicthinkingframeworkthroughthe1earningofre1evantcontents;Objective4.Throughcaseana1ysisandStrategicmanagementdiscussion,students'Strategicmanagementthinkingabi1ityanddecision-makingabi1itycanbeimprovedtoacertainextent3. SupportingforGraduationRequirementsThegraduationrequirementssupportedbycourseobjectivesaremain1yref1ectedinthegraduationrequirementsindicesx.x,x.x,x.x.,asfo11ows:SupportingforGraduationRequirementsCourseObjectivesGraduationRequirementsIndicesandContentsSupportingforGraduationRequirementsTeachingTopics1eve1ofSupportIndicesContents1Comprehensiveknow1edgeabi1ityIndex1Abi1itytoapp1ymathematics,managementandexpertisetoorganizationa1managementprob1ems.Chapter1、6、9H2、4Prob1emana1ysisIndex2Masterthebasicknow1edgeandtheoryofChapter1Habi1itycompanyoperation,andbeab1etofindandana1yzethedeficienciesandprob1emsinenterpriseoperationandmanagementfromtheperspectiveofmanagement.2、3、41、3、4Decisionmakingabi1ityIndex3MasterthebasictheoriesandmethodsOfdecisionmakingandjudgment,andmakeauxi1iarydecisionsandjudgmentsbycombiningproductionandoperationmanagement,marketing,humanresourcemanagementandnancia1management.ChapterI、2、