58《战略管理》工商48课时课程简介（邢新朋英文）.docx

CourseIntroductionStrategicManagementCourseName：StrategicManagementCourseCode：Prerequisites：Organizationa1behavior,Management,Financia1Management,Marketing,HumanresourceManagement,OperationManagementFo11ow-upCourses：NorequirementsBi1ingua1TeachingorNot：Credits：3.()NorequirementsTota1CreditHours：481ectureHours：48ExperimentHours：0ProgrammingHours：Schoo1：BusinessSchoo10PracticeHours：0TargetMajor：BusinessManagementCourseDescriptionStrategicmanagementisanewandimportantbranchofmanagementdiscip1ine.Nowadays,ithasbecomeacoreprofessiona1courseofbusinessmanagement.Asoneofthekeyfie1dsinthestudyofenterprisemanagementtheory,itnoton1yoccupiesaprominentpositioninthemanagementtheory,buta1sova1uesintheprocessofenterprisemanagement.Strategicmanagementaimstostudythemajorissuesre1atedtothesurviva1anddeve1opmentofenterprises,whichbui1dsandexp1oresthemanagementarea.Atthesametime,strategicmanagementisapractica1app1icationcoursewhichp1aysanimportantro1eintheprofessiona1trainingprogram.Strategicmanagementisacombinationoftheoryandski11training.Itspurposeisnoton1ytointroducebasicknow1edgeto1earners,buta1sotoencourageandcu1tivatestudents'habits,toana1yzeprob1emsindependent1y.Fromtheperspectiveofgenera1managementorovera11management.StrategicManagementintegratesthere1ationshipswithintheenterpriseandtheexterna1environment,high1ightsthecoreandessenceofenterprisemanagementfromastrategicperspectiveandstartingpoint,andaimstoprobeintothesourceoftheenterprise's1astingcompetitiveadvantageand1ong-termbusinessperformance.Thepurposeof1earningStrategicManagementistocu1tivatestudents'comprehensiveana1ysisanddecision-makingabi1ity,improvestudents'strategicawareness,andhe1pthemtoso1veprob1emsfromastrategicheight,whichisconducivetostudents'overa11improvementofmanagementqua1ity.CourseResourcesTextbooks:Xufei.StrategicManagement(3thedition)M.Beijing:RenminUniversityPressofChina.2016Bib1iography:1. Weijiang,Wuaiqi.StrategicManagementM.Beijing：Mechanica1IndustryPress,2018.2. Fred.R.David,Xufei.Conceptsandcasesofstrategicmanagement(13thedition.G1oba1Edition)M.Beijing:ChinaRenminUniversityPress3. Yangxihuai,WangJiang.Theoryandcaseofenterprisestrategicmanagement(FourthEdition)M.Beijing:HigherEducationPress,20164. XiaoHai1in.Theory,pathandt1ofenterprisestrategicmanagementM.Beijing:ChinaRenminUniversityPress,20135. ChinaInstituteofcertifiedpub1icaccountants.CorporatestrategyandriskmanagementM.Beijing:ChinafinanceandEconomicsPress,2018ReadingMateria1s：1. CNKI(Chinaknow1edgenetwork).SuperSIarDigita11ibraryandotherdigita1resourcedatabasescontainre1evantstrategicmanagementacademicpapers.2. Newspapers,magazines,booksandotherre1evantmateria1sco11ectedbytheUniversity.3. Domesticandforeignacademicwebsitesofeconomicmanagement.4. OtherstrategicmanagementcoursesonMOOCp1atformathomeandabroad.Author：XingXinpengApprovedby：YuHaiyun