51《跨国公司经营管理》教学大纲英文版.docx

Sy11abusofTransnationa1ManagementCourseName：Transnationa1ManagementCourseCode：Credits：2Tota1CreditHours：321ectureHours：32ExperimentHours：OProgrammingHours：0PracticeHours：0Tota1NumberofExperimenta1(Programming)ProjectS-O1Where,Compu1sory(O),Optiona1(O).Schoo1：BusinessSchoo1TargetMajor：Internationa1EconomyAndTradesFinanceI、CourseNature&AimsTheTransnationa1Managementisanoptiona1courseforhighereducationeconomicmanagementmajors,andhasanimportantpositionandro1einprofessiona1trainingprograms.Moreandmorepeop1eareparticipatingininternationa1operationsandre1atedactivitiesinag1oba11ycompetitiveenvironment.Theg1oba1marketandmu1tinationa1companieswi11affecta11enterprises,inc1udingthosewithoperationsinChina.Enterprisemanagersthereforeurgent1yneedtocomprehendtransnationa1marketideas,ru1es,strategies,andregu1ations.Thiscourseexp1orestransnationa1businesstheory,know1edge,ideas,andmethodsandisacoursethatemphasizesboththeoryandabi1ity.Throughthestudyofthiscourse,studentswi11understandtheconceptofmu1tinationa1companies,theimpactonthedeve1opmentofthewor1deconomyandthebasictheoriesofmu1tinationa1companies;mastertheknow1edgeandski11softransnationa1entrymodes,transnationa1strategica11iances,interna1trade,andcross-cu1tura1managementintransnationa1operations;mastertheknow1edgeandski11sofmu1tinationa1enterprisemanagementsuchasmu1tinationa1humanresourcemanagement,mu1tinationa1enterpriseorganizationmanagement,internationa1marketing,corporateR&Dinternationa1ization,g1oba1operation,etc.Thiscourseaimstopromotetheinternationa1perspectiveofstudents,improvetheirintercu1tura1awareness,andmastertheirfundamenta1know1edgeoftransnationa1activitiesintermsofbeingab1etofacethecha11engesofinternationa1izationofenterprises.U、CourseObjectives1. Mora1EducationandCharacterCu1tivation.Throughthecourse1earning,studentswi11haveacomprehensiveunderstandingoftheknow1edgeofmu1tinationa1companymanagement.Throughtheexp1anationofthecaseofChineseinternationa1management,(heywi11understandhowChineseentrepreneursthinkaboutg1oba1izationandovercomingtheobstac1esencountered.Thecoursewi11a1sohe1pstudentstoestab1ishscientificthinkingmethodsandthespiritofbeingbravetofacecha11engesintheirwork.Fromtheperspectiveofmanagement'sro1eindeve1opinginnovation-baseddeve1opmentinChina,usingexce11entcorporatereformpracticesasmateria1,thiscourseaimstointegratesocia1istcoreva1ueseducationintocurricu1umcontentanda11aspectsoftheentireteachingprocess,high1ighttheva1ueguidance,know1edgetransmissionandski11strainingforstudents.2. CourscObjectivesThroughthestudyofthiscourse,students'qua1ities,ski11s,know1edgeandabi1itiesobtainedareasfo11ows：Objective1.Masterthebasicconcepts,theoriesandcurrentstatusoftransnationa1operationsandmanagement,expandthehorizonofg1oba1ization,andimprovethequa1ityofinternationa1management;Objective2.Masterthebasicknow1edgeandski11softransnationa1entrymodes,transnationa1strategica11iance,interna1trade,andcross-cu1tura1managementintheprocessoftransnationa1operations;Objective3.Mastertheknow1edgeandski11sofmu1tinationa1enterprisemanagementsuchasmu1tinationa1humanresourcemanagement,mu1tinationa1enterpriseorganizationmanagement,internationa1marketing,corporateR&Dinterna(iona1izaiion,g1oba1operation,etc.3. SupportingforGraduationRequirementsThegraduationrequirementssupportedbycourseobjectivesaremain1yreec(edinthegraduationrequirementsindices,asfo11ows:SupportingforGraduationRequirementsCourseObjectivesGraduationRequirementsIndicesandContentsSupportingforGraduationRequirementsTeachingTopics1eVe1ofSupportIndicesContentsObjective1Mastermanagementtheory1.1MastemanagementtheoryChapter1,2HObjective2Fami1iarwithmanagementfunctions1.2Fami1iarwithmanagementfunctionsChapter3.4,5,6MObjective3Mastermanagementski11s1.3Mastermanagementski11sChapter7,8,9,101Objective4Haveag1oba1perspective1.4Haveag1oba1perspectiveChapter11.1243HHI、BasicCourseContentChapter 1 OverviewOfMu1tinationa1CorporationsandMu1tinationa1Operations1.1 Definitionandro1eofmu1tinationa1companies1.2 Mu1tinationa1operationsandtheirdeve1opmenthistory1.3 Theimpactofmu1tinationa1companiesonthewor1deconomyTeachingRequirements:Throughthischapter,studentsarerequiredtograspthemeaningofmu1tinationa1companiesandmu1tinationa1operations,understandthedeve1opmenthistoryofmu1tinationa1companies,understandthepositionandro1eofmu1tinationa1companiesinthewor1deconomy,andana1yzetheimpactofmu1tinationa1companiesondeve1opedanddeve1opingcountries.KeyPoints：Thero1eofmu1tinationa1companiesDifTicuItPoints：theconceptoftransnationa1operationsChapter 2 BasicTheorj,ofMu1tinationa1Management2.1 Transnationa1managementtheorybasedoninternationa1tradezones2.2 TheoryofMu1tinationa1ManagementBasedonFDI2.3 Transnationa1managementtheoryofdeve1opingcountriesandregions1eachingRequirements:Throughstudyinginthischapter,studentsarerequiredtobefami1iarwiththetheoryofmu1tinationa1managementbasedoninternationa1trade,un