【行业研报】品牌价值-最有价值和最强大的日本品牌200强的2023年度报告（英）-2023.8_市场.docx

Japan200Theannua1reportonthemostva1uab1eandstrongestJapanesebrandsAugust2023Contents.AboutBrandFinance3Foreword8A1exHaighfManagingDirector,BrandFinanceAsiaPacificRankingAna1ysis10SectorAna1ysis18BrandVa1ueRanking25Sustainabi1ity29Methodo1ogy32OurServices39©2023A11rightsreserved.BrandFinanceP1c.AboutBrandFinance.BrandFinanceisthewor1d's1eadingbrandva1uationconsu1tancy.WebridgethegapbetweenmarketingandfinanceBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehe1pedcompaniesandorganisationsofa11typestoconnecttheirbrandstothebottom1ine.Wequantifythefinancia1va1ueofbrandsWeputthousandsofthewor1d'sbiggestbrandstothetesteveryyear.Rankingbrandsacrossa11sectorsandcountries,wepub1ishover100reportsannua11y.WeofferauniquecombinationofexpertiseOurteamshaveexperienceacrossawiderangeofdiscip1inesfrommarketingandmarketresearch,tobrandstrategyandvisua1identity,totaxandaccounting.Weprideourse1vesontechnica1credibi1ityBrandFinanceisacharteredaccountancyfirmregu1atedbytheInstituteofCharteredAccountantsinEng1andandWa1es,andthefirstbrandva1uationconsu1tancytojointheInternationa1Va1uationStandardsCounci1.Ourexpertshe1pedcrafttheinternationa11yrecognisedstandardsonBrandVa1uation-ISO10668andBrandEva1uation-ISO20671.Ourmethodo1ogyhasbeencertifiedbyg1oba1independentauditors-AustrianStandards-ascomp1iantW什hboth,andreceivedtheofficia1approva1oftheMarketingAccountabi1ityStandardsBoard.GetinTouch.Forbusinessenquiries,p1easecontact:A1exHaighManagingDirector.AsiaPacifica.haighFormediaenquiries,p1easecontact:AndrewEeCommunicationsDirector,AsiaPacifica.eeFora11otherenquiries:enquiries+4420738994BBrandirectoryisthewor1d's1argestdatabaseofcurrentandhistorica1brandva1ues,providingeasyaccesstoa11BrandFinancerankings,reports,whitepapers,andconsumerresearchpub1ishedsince2007.+Browsethousandsofpub1ishedbrandva1ues+Trackbrandva1ue,strength,andratingacrosspub1icationsandovertime+Useinteractivechartstocomparebrandva1uesacrosscountries,sectors,andg1oba1rankings+Purchaseandinstant1yun1ockpremiumdata,comp1etebrandrankings,andresearchVtofindoutmore.BrandFinanceGroup.BrandFinanceInstituteBrandFinanceInstituteistheeducationa1divisionofBrandFinance,whosepurposeistocreateandfosteraprofessiona1environmentforknow1edge-sharingandnetworkingamongpractitionersandexpertsinthemarket.BFIorganisesevents,in-companytraining,andcorporateeducationa1initiativesaroundthewor1d.Inthequestformarketingexce11enceandwiththepurposetoequipthebrandva1uationandstrategypractitionerswiththenecessaryski11sandtoo1s,wehavedeve1opedawiderangeofprogrammesandcertificationsinco11aborationwiththemostcovetedbusinessschoo1s,universitiesandthought1eadersinthefie1d.BrandDia1ogueBrandDia1ogueisapub1icre1ationsagencydeve1opingcommunicationsstrategiestocreatedia1oguethatdrivesbrandva1ue.BrandDia1oguehasover25yearsofexperienceinde1iveringcampaignsdrivenbyresearch,measurement,andstrategicthinkingforavarietyofc1ients,withastrongbackgroundingeographicbranding,inc1udingsupportingnationbrandsandbrandsW让hageographica1indication(GI).BrandDia1oguemanagescommunicationsactivitiesacrossBrandFinanceGroup'scompaniesandnetwork.VI360VI360isabrandidentitymanagementconsu1tancyworkingforc1ientsofa11sizesonbrandcomp1iance,brandtransition,andbrandidentitymanagement.VI360providestraightforwardandpractica1brandmanagementthatresu1tsintangib1ebenefitsforyourbusiness.5,000brands38countries31sectors150,000respondentsinour7thconsecutiveyearenquiriesRecognisethero1esenior1eadersp1ayinbui1dingbrandva1ueandbrandstrengthaswe11aswhothetop''BrandGUardianSintheregionareDiscoverwhyana1ysingthegapbetweenbrandperceptionsandbrandperformanceisimportantandwhichbrandsdobestUnderstandhowcorporateconductandsustainabi1ityhe1pbui1dbrandva1ue1earnaboutthefactorsthatdrivebrandva1ueperformanceinASEANandhowyoucan1everagetheseFindoutthetopbrandsbybrandva1ue,brandstrengthandbrandpopu1arityineachsectoracrossASEANToyotaAsahiInpexRankingAna1ysis.A1mosta1120231istedfoodbrandspostbrandva1uegrowthofat1east8%;sevennewbrandsjointheranksAsJapan'seconomysawagrowthof2.7%inthefirstquarteroftheyearduetobusinesses'robustcapita1spending,foodbrandsarestrengtheningsupp1ychainsandexecutingmarketingactivitiestoexpandg1oba1reachaspandemicrestrictionsease.Co11ective1y,a1mosta11foodbrandsfrom2023'srankingssawtheirbrandva1uesincreaseasmuchas19%thisyear.Kikkomanreignedasthemostva1uab1efoodbrand(brandva1ueupby19%toUS$4bi11ion),fo11owedbyYaku1t(brandva1uesustainedatUS$2.1bi11ion),Ajinomoto(brandva1ueupby8%toUS$2.1bi11ion)andNissin(brandva1ueupby