《电子商务物流(双语)》-课程教学大纲.docx

电子商务物流（双语）课程教学大纲一、课程基本信息课程代码：16071203课程名称：电子商务物流（双语课程）英文名称：E-COMMERCE1OGISTICS课程类别：专业课学时：48学.分：3适用对象：电子商务本科专业考核方式：考试先修课程：大学英语，专业英语，电子商务概论（双语）二、课程简介E-Commerce1ogisticsisaspecia1izedcompu1sorycourseforstudentsmajoringinE1ectronicCommerce.PrecededwiththecourseofE1ectronicCommerce,inwhichsomeessentia1concepts,princip1esandtechno1ogieshasbeenintroduced,thecourseofE-Commerce1ogisticsi11ustrateshowmateria1f1ow（whichisoneofthe"threef1ows"inc1udinginformationf1ow,materia1f1owandcapita1f1ow）isconducted;howordersarefu1fi11ed;andhowcustomersrequirementsaresatisfiedthrough1ogisticsmanagement.Theursecomprehensive1yandsystematica11yintroducesadvancedsupp1ychainmanagementncepts1specia1izedmodern1ogisticsknow1edge,and1ogisticstechno1ogiesintheenvironmentofE-Commerce.Itsmaincontentsinc1udeE-Commerce1ogisticsandSupp1yChainManagement,1ean1ogistics,1ogisticsInformationSystemsinc1udingERP,EDI,Bar-ding,RadioFrequencyExchangeandothertechno1ogies,InventoryManagement,TransportationInfrastructureandManagement,Warehousing,PackagingandMateria1sHand1ingandInternationa11ogistics.本课程是电子商务本科专业的一门专业必修课程。学生在通过先修课程电子商务概论的学习掌握了电子商务的基本概念、原理和技术之后，通过该课程的学习可以深入了解电子商务如何通过物流管理实现其“三流”中的物流以圆满完成订单履行，从而切实地满足客户需求。该课程从基本概念、技术原理与运作实践三个层面全面而系统地介绍电子商务背景下的供应链管理理念、现代物流专业知识、物流技术，以及电子商务物流发展最新动态，主要内容包括：电子商务物流与供应链管理、精益物流、包含ERP、EDK条形码、射频技术（以RFID为重点）等在内的物流信息技术、库存管理、运输基础设施和管理、仓储管理、包装与搬运以及国际物流。三、课程性质与教学目的China'snew"dua1circu1ation"deve1opmentmode1wi11providetheengineforthecountry,sfutureeconomicsuccessandcou1dhera1daneweraofg1oba1ization,sointernationa11ogisticsandthebi1ingua1-teachingcoursesaremoreimportantthanbefore.Thiscourseisaspecia1izedmpu1sorycourseforgraduatesmajoringinE1ectronicCommerce.Thepurposeofthiscourseisto1etthestudentsunderstandintegrated1ogisticsmanagementwithintheframeworkofsupp1ychainmanagementintheageofe1ectroniccommerce;integrated1ogisticsinformationsystemswhichinitiateactivitiesandtrackinformationregardingprocesses,faci1itateinformationsharingbothwithinthefirmandbetweensupp1ychainpartners,andassistinmanagementdecisionmaking;anddetai1ed1ogisticsactivitiesandfunctionsinc1udinginventorymanagement,transportation,warehousing,packagingandmateria1shand1ing.Thecoursecomprehensive1yintroducesfoundationtheories,know1edgeandtechno1ogiesofE-Commerce1ogisticstothestudents,andguidestodeepinsightsintotheadvancedsupp1ychainmanagementconceptsand1atesttechno1ogica1deve1opments.Itadoptsorigina1Eng1ishtextbooksinteachingtobroadenstudents'mindfromtheg1oba1perspective.Theurseintegratestheoriesandrea1casestudyofE-commerce1ogisticstoenhantheacademicqua1ityandpracticecapabi1ityofstudents.四、教学内容及要求Unit11ogisticsandSupp1yChainManagement1) Summaryof1earningObjectsToachievethisunita1earnermust:I)TOdiscusstheenomicimpactsof1ogistics2) Tbdefinewhat1ogisticsis3) Toana1yzetheincreasedimportanceof1ogistics4) Todiscussthesystemsandtota1costapproachesto1ogistics5) Tbprovideabriefoverviewofactivitiesinthe1ogisticschanne1II.1earningcontents1) 1ogistics:WhatItIs2) TheIncreasedImportanceof1ogisticsAReductioninEconomicRegu1ationChangesinConsumerBehaviorTechno1ogica1AdvancesTheGrowingPowerofRetai1ersG1oba1izationofTrade3) Activitiesinthe1ogistica1Channe1CustomerserviceFaci1ity1ationdecisionsInventorymanagementOrdermanagementProcurementTransportationmanagementDemandforecastingInternationa11ogisticsMateria1shand1ingPackagingReverse1ogisticsWarehousingmanagement2. KeyconceptsandpointsSupp1yChain,Supp1yChainManagement,E1ectronicCommerce,1ogistics,E-Commerce1ogistics3. Issuesofapp1icationWhatbeganduringthe1astdecadeofthe20thcenturyandwi11ntinuetounfo1dwe11intothe21stcenturyiswhathistorianswi11characterizeasthedawningoftheinformationordigita1age.Intheageofe1ectronicmmerce,therea1ityofB2Bconnectivityhasmadpossib1eaneworderofbusinessre1ationshipsca11edsupp1ychainmanagement.1ogistica1systemsexistthathavethecapabi1itytode1iverproductsatexacttimes.Studentsareexpectedtofigureoutwhythecurrentmovementtowardestab1ishingsupp1ychainscanbecharacterizedasarevo1ution.Section II. CoreConceptions:Supp1yChainManagementand1ogistics1. Maincontents1) Defi而ionofSupp1yChainManagement2) Definitionof1ogistics3) SpecificRo1eof1ogisticsinSupp1yChainOperations2. KeyconceptsandpointsSupp1yChainManagement,Va1ueChain,DemandChain,Supp1yChainRe1ationship,Supp1yChainStrategy,Channe1Arrangement,Re1ationshipManagement,Supp1yChainOperation,Functiona1Areas,Organizationa1Boundaries,1ogistics,Integration3. Issuesofapp1icationTostudy1ogistics,astudentmusthaveabasicunderstandingofsupp1ychainmanagement.Supp1ychaindecisionsestab1ishtheoperatingframeworkwithinwhich1ogisticsisperformed.Asdramaticchangecontinuestoevo1veinsupp1ychainpractice,1ogisticsbestpracticeissubjecttontinuouschangebasedontheevo1vingnatureofsupp1ychainstructureandstrategy.Section III. Genera1izedSupp1yChainMode11. Maincontents1) Genera1izedSupp1yChainArrangement2) Supp1yChainStructureandStrategyUnderstanding2. Keyconceptsandpoints