外国专业机构教你7步快速写英文商业计划书.docx

Everybusinessneedstohaveawrittenbusinessp1an.Whetherit,stoprovidedirectionorattractinvestors,abusinessp1anisvita1forthesuccessforyourorganization.But,howdoyouwriteabusinessp1an?SBAgovrecommendsthatabusinessp1aninc1ude: Executivesummary-asnapshotofyourbusiness Companydescription-describeswhatyoudo Marketana1ysis-researchonyourindustry,marketandcompetitors Organizationandmanagementyourbusinessandmanagementstructure Serviceorproducttheproductsorservicesyou,reoffering Marketingandsa1es-howyou,11marketyourbusinessandyoursa1esstrategy Fundingrequest-howmuchmoneyyou,11needfornext3to5years Financia1projections-supp1yinformation1ikeba1ancesheets Appendix-anoptiona1sectionthatinc1udesresumesandpermitsHowever,gettingstartedmaybedifficu1ttodo.So,herearesevenstepsforwritingaperfectbusinessp1an.1. Research,research,research.''Researchandana1yzeyourproduct,yourmarketandyourobjectiveexpertise,Wi11iamPirrag1ia,anow-retiredseniorfinancia1andmanagementexecutive,haswritten.""Considerspendingtwiceasmuchtimeresearching,eva1uatingandthinkingasyouspendactua11ywritingthebusinessp1an.“Towritetheperfectp1an,youmustknowyourcompany,yourproduct,yourcompetitionandthemarketintimate1y.Inotherwords,it,syourresponsibi1itytoknoweverythingyoucanaboutyourbusinessandtheindustrythatyou,reentering.Readeverythingyoucanaboutyourindustryandta1ktoyouraudience.Re1ated:DoYouRea11yNeedaBusinessP1an?2. Determinethepurposeofyourp1an.Abusinessp1an,asdefinedbyEntrepreneur,isa"writtendocumentdescribingthenatureofthebusiness,thesa1esandmarketingstrategy,andthefinancia1background,andcontainingaprojectedprofitand1ossstatement/5However,yourbusinessp1ancanservesevera1differentpurposes.AsEntrepreneurnotes,it,sa1soaroadmapthatprovidesdirectionssoabusinesscanp1anitsfutureandhe1psitavoidbumpsintheroad.Thafsimportanttokeepinmindifyou,rese1f-fundingorbootstrappingyourbusiness.But,ifyouwanttoattractinvestors,yourp1anwi11haveadifferentpurposeandyou,11havetowriteap1anthattargetsthemsoitwi11havetobeasc1earandconciseaspossib1e.Whenyoudefineyourp1an,makesureyouhavedefinedthesegoa1spersona11yaswe11.Re1ated:3AppstoHe1pYouWriteaBusinessP1an3. Createacompanyprofi1e.Yourcompanyprofi1einc1udesthehistoryofyourorganization,whatproductsorservicesyouoffer,yourtargetmarketandaudience,yourresources,howyou,regoingtoso1veaprob1emandwhatmakesyourbusinessunique.WhenIcraftedmycompanyprofi1e,IputthisonourAboutpage.Companyprofi1esareoftenfoundonthecompany,sofficia1websiteandareusedtoattractpossib1ecustomersandta1ent.However,yourprofi1ecanbeusedtodescribeyourcompanyinyourbusinessp1an.Ifsnoton1yanessentia1componentofyourbusinessp1an;it,sa1sooneofthefirstwrittenpartsofthep1an.Havingyourprofi1einp1acemakesthisstepawho1e1oteasiertocompose.Re1ated:ConductingaMarketAna1ysisforYourBusinessP1an4. Documenta11aspectsofyourbusiness.Investorswanttomakesurethatyourbusinessisgoingtomakethemmoney.Becauseofthisexpectation,investorswanttoknoweverythingaboutyourbusiness.Tohe1pwiththisprocess,documenteverythingfromyourexpenses,cashf1owandindustryprojections.A1so,don,tforgetseeming1yminordetai1s1ikeyour1ocationstrategyand1icensingagreements.Re1ated:HowDoIBui1daBusinessP1an?(Infographic)5. Haveastrategicmarketingp1aninp1ace.Agreatbusinessp1anwi11a1waysinc1udeastrategicandaggressivemarketingp1an.Thistypica11yinc1udesachievingmarketingobjectivessuchas: Introducingnewproducts Extendingorregainingmarketforexistingproducts Enteringnewterritoriesforthecompany Boostingsa1esinaparticu1arproduct,marketorpricerange.Wherewi11thisbusinesscomefrom?Bespecific. Cross-se11ing(orbund1ing)oneproductwithanother Enteringinto1ong-termcontractswithdesirab1ec1ients Raisingpriceswithoutcuttingintosa1esfigures Refiningaproduct Havingacontentmarketingstrategy Enhancingmanufacturing/productde1ivery“Eachmarketingobjectiveshou1dhavesevera1goa1s(subsetsofobjectives)andtacticsforachievingthosegoa1s,“statesEntrepreneur,“Intheobjectivessectionofyourmarketingp1an,youfocusonthewhat,andthewhy,ofthemarketingtasksfortheyearahead.Intheimp1ementationsection,youfocusonthepractica1,sweat-and-ca11usesareasofwho,where,whenandhow.Thisis1ifeinthemarketingtrenches.,Ofcourse,achievingmarketingobjectiveswi11havecosts.Yourmarketingp1anneedstohaveasectioninwhichyoua11ocatebudgetsforeachactivityp1anned/'Entrepreneursays.Itwou1dbebeneficia1foryoutocreateseparatebudgetsforforinterna1hours(stafftime)andexterna1costs(out-of-pocketexpenses).Re1ated:WhyYouMustHaveaBusinessP1an6. Makeitadaptab1ebasedonyouraudience.“Thepotentia1readersofabusinessp1anareavariedbunch,rangingfrombankersandventurecapita1iststoemp1oyees,statesEntrepreneur."A1thoughthisisadiversegroup,itisafiniteone.Andeachtypeofreaderdoeshavecertaintypica1interests.Ifyouknowtheseinterestsup-front,youcanbesuretotakethemintoaccountwhenpreparingap1anforthatparticu1araudience.Forexamp1e,bankerswi11bemoreinterestedinba1ancesheetsandcash-f1owstatements,whi1eventurecapita1istswi11be1ooki