南开大学22春学期（高起本1709-1803、全层次1809-2103）《饭店业市场学（一）（二）（EI双语）》在线作业一.docx

南开大学22春学期（高起本1709-1803、全层次1809-2103）饭店业市场学（一）（二）（EI双语）在线作业1 .提供客户服务#客房担保材料杂乱的回避方法是：选项A：将每件客户服务信息放在客房的不同地点选项B：将所有客户服务信息放在客房梳妆台或桌面上选项C：亲自在客人登记入住时向客人提供客房服务信息选项D：使用文件夹来保存与各种服务相关的信息参考答案：【D】解析：通过题干和相关知识点可知选项D为正确答案。2 . Which of the following is an example of a destination market?选项 A： Las Vegas选项 B： New York City选项 C： Orlando选项 D： all of the above参考答案：【B】解析：通过题干和相关知识点可知选项B为正确答案。3 .最初，使用酒店业的自动化：选项A：在前台产生访客历史，使用模式和偏好数据选项B：收集和分析客人人口统计和心理数据选项C：以使客户能够从他们的家庭或个人计算机设备进行预订选项D：作为生成和分析财务报告和统计数据的工具参考答案：【D】解析：通过题干和相关知识点可知选项D为正确答案。4 . In attttan promotion, a prospective customer is required todo something in order to take advantage of an incentive offer.选项A： open选项 B： closed选项 C： type matchup选项 D： fulfillment参考答案：【B】解析：通过题干和相关知识点可知选项B为正确答案。5 . Theprohibits discrimination in prices or services providedto different purchasers.选项 A： Sherman Antitrust Act选项 B： Clayton Antitrust Act选项 C： Robinson-Patman Act选项 D： Federal Trade Commission Act参考答案：【c】解析：通过题干和相关知识点可知选项C为正确答案。6 . A product classified as a star by the BCG Growth-Share Matrix is aproduct that:选项 A： has only a small share of a fast-growing market选项 B： enjoys a high share of a fast-growing market选项 C： has only a small share of a slow-growing or decliningmarket选项 D： enjoys a high share of a slow-growing market参考答案：【B】解析：通过题干和相关知识点可知选项B为正确答案。determined by:71. Segment profitability is选项 A： analyzing thesale of products and servicesrevenue and profit generated through theto a particular type of consumer or marketsegment选项 B： comparing thecore dollars needed by marketing to maintaina desired level of business with the total dollars generated by allsegments of the company' s market选项 C： calculating the difference between total marketing costsfor a given segment of time and the total revenues generated during thesame segment of time.选项 D： all of the above参考答案：【A】解析：通过题干和相关知识点可知选项A为正确答案。8 .要确定你的财产应该或不应该追求的市场部分,请考虑：选项A：分段的利润如何选项氏您的现有设施对于该区段的适合程度选项C：该细分市场的增长或下降趋势选项D：上述所有的参考答案：【D】解析：通过题干和相关知识点可知选项D为正确答案。9 .以下哪项是电话销售的关键选项A：请求反对选项B：倾听选项C：彻底了解您的产品或服务选项D： b和c参考答案：【D】解析：通过题干和相关知识点可知选项D为正确答案。10 . Special services, membership symbols, and recognition of frequentusers are key factors of which of the following marketing tools?选项 A： meal-of-the-month clubs选项 B： employee-of-the-month programs选项 C： VIP clubs选项 D： all of the above参考答案：【口解析：通过题干和相关知识点可知选项C为正确答案。11 .在计算促销活动的回报时，下列哪些成本需要计入方程？选项A：价值的折扣选项B：分发的优惠券数量选项C：广告和媒体选项D：上述所有的参考答案：【D】解析：通过题干和相关知识点可知选项D为正确答案。12 . Which of the following statements about communication and the salesdepartment is true?选项 A： Communicating with other departments is not necessarilyimportant to the sales department选项 B： There is no need for salespeople to communicate with staffin the rooms department选项 C： If the sales department doesn, t communicate with catering,a meeting room might be sold on the same day at the same time to twodifferent groups选项 D： The sales department should communicate with the food andbeverage department about special technical needs a group might have, suchas unusual lighting or HVAC requirements参考答案：【C】解析：通过题干和相关知识点可知选项C为正确答案。13 .下列哪一个是在您的直接邮件中放入不适当邮件的示例？选项A：为老年人提供周末包，强调安全、方便和价值选项B：向大学生发送强调价值和乐趣的春假套餐选项C：向价格敏感的个人发送2对1优惠选项D：向自我和地位问题非常重要的个人发送预算、“简明”的报价参考答案：【D】解析：通过题干和相关知识点可知选项D为正确答案。14 . An effective, cost-efficient way to select an advertising agency isto:选项 A： negotiate and implement bartering arrangements with theagency选项 B： demand that the agency periodically provide free mediaspace and air time选项 C： place your ad business out for proposal.选项 D： negotiate a no-cancellation by either party contract withthe agency参考答案：【c】解析：通过题干和相关知识点可知选项C为正确答案。15 . The three principal phases through which automated reservationssystems have evolved are:选项 A： reservations specialist, purchase facilitator, anddelivery选项 B： purchase facilitator, data collector, and managementinformation选项 C： reservations specialist, data collection, purchasefacilitator.选项 D： data collection, purchase facilitator, managementinformation参考答案：【B】解析：通过题干和相关知识点可知选项B为正确答案。16 .以下哪项对于成功的直接接触公共关系最重要选项A：彻底准备选项B：大纲或计划选项C：将您的产品或服务与观众的观点相关联选项D：重写，复查和重写演示文稿参考答案：【A】解析：通过题干和相关知识点可知选项A为正确答案。17 . Electronic travel distribution systems are based on:选项 A： the Internet选项 B： airline reservation systems选项 C： technology and hardware developed for the military选项 D： travel agency computer networks参考答案：【B】解析：通过题干和相关知识点可知选项B为正确答案。18 .为了营销的目的，下列哪一个定义了最小的地理区域？选项A： 一个区域选项B： 一个大都市统计区选项C：邮政编码选项D： 一个小区域参考答案：【C】解析：通过题干和相关知识点可知选项C为正确答案。19 .最有效的营销方法只有在对以下哪些方面有全面的了解之后才能选择选项A：消费者市场细分及其需求选项B：饭店公司提供的产品和服务以及公司的具体业务需求选项C：饭店产品和服务的各种分销渠道的动机和影响因素选项D：上述所有的参考答案：【D】解析：通过题干和相关知识点可知选项D为正确答案。20 .根据，如果两个人在同一时期内以相同的数量购买实质上相同的产品或服务,那么个人或公司不能向一个买方提供他们不向另一个买方提供的价格。选项A： “