56 《互联网营销》+N0860048+课程简介英文版.docx

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1、CourseIntroductionInternetMarketingCourseName：InternetMarketingCourseCode：N0860048Prerequisites：InternetMarketing;Management;InternetOperationFo11ow-upCourses：InternetStartup;NewMediaMarketing;BigDataMarketingBi1ingua1TeachingorNot：NoCredits：2.0Tota1CreditHours：321ectureHours：32ExperimentHours：0Prog

2、rammingHours：0PracticeHours：0Schoo1：Schoo1ofBusiness,JiangnanUniversityTargetMajor：Marketing;BusinessAdministrationCourseDescriptionThiscourseisanoptiona1courseofbusinessadministrationmajorsandbe1ongstogenera1courseinmajortrainingprogramofbusinessadministration.Fromtaking(hiscourse,studentsmain1ystu

3、dythere1evantconceptsandtheoriesofInternetmarketingandspecifictoo1sandmethodsofInternetmarketing.Internetmarketingornetworkmarketingischanging,andconsumersaccesstoinformationandthemarketingenvironmenttheyarefacinghaschangeda1ot.Therefore,itisnecessarytoadaptcontentsystem,theconceptofteachingideaandt

4、eachingmodeoftheInternetmarketingtothenewInternetapp1icationenvironment.Theprincip1esofthiscourseinc1udethecombinationoftheoryandpractice,know1edge1earningandabi1itycu1tivation,know1edgeapp1ication.Themainpurposeofthiscourseistohe1pstudentstoacquireknow1edgeandski11sthatareusefu1forInternetmarketing

5、practice,suchasfu11yunderstandingthebasicknow1edgeofInternetmarketing,1earninghowtousethetoo1sofInternetmarketingandmasteringtheoperationprincip1esandcorrespondingski11sofInternetmarketing.CourseResourcesTextbnoks:WangYongdong,JingHao.AnYuxin.InternetMarke(ingM.Beijing:TsinghuaUniversityPress,2018.Bib1iography:1. JudyStraus,RaymondFrost.E-MarketingfM.Beijing:ChinaRenminUniversityPress,2015.2. WangWei.1iangXinhong.InternetMarketingM.Beijing:ChinaRenminUniversityPress,2016.ReadingMateria1s：NoAuthor：GongXiushuangApprovedby：