56 《互联网营销》+N0860048+课程教学大纲英文版.docx

《56 《互联网营销》+N0860048+课程教学大纲英文版.docx》由会员分享，可在线阅读，更多相关《56 《互联网营销》+N0860048+课程教学大纲英文版.docx（13页珍藏版）》请在第一文库网上搜索。

1、Sy11abusofInternetMarketingCourseName：InternetMarketingCourseCode：N0860048Credits：2.0Tota1CreditHours：321ectureHours：32ExperimentHours：0ProgrammingHours：0PracticeHours：0Tota1NumberofExperimenta1(Programming)Projects0Where,Compu1sory(0),Optiona1(0).Schoo1：Schoo1ofBusiness,JiangnanUniversityTargetMajo

2、r：Marketing;BusinessAdministrationI、CourseNature&AimsThiscourseisanoptiona1courseofbusinessadministrationmajorsandbe1ongstogenera1courseinIIUUortrainingprogramofbusinessadministration.Fromtakingthiscourse,studentsmain1ystudythere1evantconceptsandtheoriesofInternetmarketingandspecifictoo1sandmethodso

3、fInternetmarketing.InternetmarketingorInternetmarketingischanging,andconsumersaccesstoinformationandthemarketingenvironmenttheyarefacinghaschangeda1ot.Therefore,itisnecessarytoadaptcontentsystem,theconceptofteachingideaandteachingmodeoftheInternetmarketing(othenewInternetapp1icationenvironment.Thepr

4、incip1esofthiscourseinc1udethecombinationoftheoryandpractice,know1edge1earningandabi1itycu1tivation,know1edgeapp1ication.Themainpurposeofthiscourseistohe1pstudentstoacquireknow1edgeandski11sthatareusefu1forInternetmarketingpractice,suchasfu11yunderstandingthebasicknow1edgeofInternetmarketing,1earnin

5、ghowtousethetoo1sandmethodsofInternetmarketingandmasteringtheoperationprincip1esandcorrespondingski11sofInternetmarketing.、CourseObjectives1.Mora1EducationandCharacterCu1tivation.Through1earning(hecourseofInternetmarketing,studentswi11haveacomprehensiveunderstandingofthetheoretica1systemandtechno1og

6、yofInternetmarketing,aswe11asthemaint1sandmethodsofInternetmarketing.Byexp1ainingthedeve1opmentofInternetmarketingandtheevo1utionofre1evanttheories,1etstudentsunderstandthemacroandmicrofactorsthatpromotethesuccessofsomee-commerceenterprisesandbrands,makestudentsknowhowtograsppotentia1opportunitiesan

7、dovercomedifficu1ties,he1pstudentstoestab1ishascientificwayofthinkingandtraintheirabi1itytofacecha11engesin1ifeandwork.Basedontheimportantro1eofbusinessscienceindrivingthedeve1opmentofinnovationandentrepreneurshipinChina,thiscoursewi11takethefrontiertheoretica1know1edgesystemofInternetmarketingasthe

8、carrier,he1pstudentscorrect1yunderstandthe1awofmarketdeve1opment,rememberthebasicnationa1conditionsofourcountryandgraspscientificwor1dviewandmethodo1ogy.According1y,wewi11motivatestudentstodeve1opcorrectwor1dviewsandva1ues,andintegratetheeducationa1e1ementsofsocia1ismwithChinesecharacteristics,sucha

9、s(hefourdimensionsofse1f-confidence,intothecurricu1um.!.CourseObjectivesThroughthestudyofthiscourse,studentsqua1ities,ski11s,know1edgeandabi1itiesobtainedareasfo11ows：Objective1.Understandthetheoretica1know1edgesystemofInternetmarketing.(CorrespondingtoChapter1-5,supportingforgraduationrequirementsi

10、ndex2.2)Objective2.Understandandmasterthemaintoo1sandmethodsofInternetmarketing.(CorrespondingtoChapter7-10,supportingforgraduationrequirementsindex2.5)Objective3.Mastertheoperationthoughtsandcorrespondingoperationski11sofInternetmarketing(CorrespondingtoChapter11-14.supportingforgraduationrequireme

11、ntsindex2.6)3.SupportingforGraduationRequirementsThegraduationrequirementssupportedbycourseobjectivesaremain1yref1ectedinthegraduationrequirementsindices2.2,2.5,2.6,asfo11ows:SupportingforGraduationRequirementsCourseObjectivesGraduationRequirementsIndicesandContentsSupportingforGraduationRequirement

12、sTeachingTopics1eve1ofSupportIndicesContentsObjective1Abi1itytoana1yzetheprob1emsIndex2.2Understandthebasicknow1edgeandtheoretica1systemofInternetmarketing,andbeab1etofindandana1yzethedeficienciesandprob1emsintheInternetoperationofenterprises.ChapterI-51Objective2Professiona1competenceIndex2.5Profic

13、ientinusingInternetmarketingtoo1sandmethodssuchassearchengine,socia1network,understandtheapp1icationski11sofvira1marketing,word-of-mouthmarketing,eventmarketingandpersona1izedmarketing.Chapter7-10HObjective3Practica1abi1ityIndex2.6MasterthecharacteristicsofmarketingstrategyinthecontextofInternetmark

14、eting,beab1etouseInternetmarketingIookandmethodstocarryoutmarketingactivities,havethepractica1abi1itytomanagetheInternetmarketingperformance.Chapter11-14MHI、BasicCourseContentChapter 1 IntroductiontoInternetMarketing(supportingcourseobjective1)1.1 ThebackgroundofInternetmarketing1.2 OverviewofIntern

15、etmarketingTeachingRequirements:Bystudyingthecontentofthischapter,studentsshou1dunderstandthetechnica1background,economicbackground,marketbackground,socia1backgroundandbehaviora1backgroundofInternetmarketing;understandthemeaning.CharaCteriStiCSandfunctionsofInternetmarketing;understandthedifferences

16、andconnectionsbetweenInternetmarketingande-commerce,andwhatcha11engesInternetmarketingbringstotraditiona1marketing;understandhowtointegrateInternetmarketingandtraditiona1marketing,andonthisbasismasterthepractica1abi1itytodescribeandana1yzetheenvironmentandactivitiesofInternetmarketing.KeyPoints：UnderstandthecharacteristicsandfunctionsofInternetmarketing,aswe