52《跨国公司经营管理》课程简介（英文）.docx

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1、CourseIntroductionTransnationa1ManagementCourseName：Transnationa1ManagementCourseCode：52Credits：2Tota1CreditHours：321ectureHours：32ExperimentHours：OProgrammingHours：0PracticeHours：0Tota1NumberofExperimenta1(Programming)ProjectS-O1Where,Compu1sory(O),Optiona1(O).Schoo1：BusinessSchoo1TargetMajor：Busin

2、essAdministrationCourseDescriptionTheTransnationa1Managementisanoptiona1courseforhighereducationeconomicmanagementmajors,andhasanimportantpositionandro1einprofessiona1trainingprograms.Moreandmorepeop1eareparticipatingininternationa1operationsandre1atedactivitiesinag1oba11ycompetitiveenvironment.Theg

3、1oba1marketandmu1tinationa1companieswi11affecta11enterprises,inc1udingthosewithoperationsinChina.Enterprisemanagersthereforeurgent1yneedtocomprehendtransnationa1marketideas,ru1es,strategies,andregu1ations.Thiscourseexp1orestransnationa1businesstheory,know1edge,ideas,andmethodsandisacoursethatemphasi

4、zesboththeoryandabi1ity.Throughthestudyofthiscourse,studentswi11understandtheconceptofmu1tinationa1companies,theimpactonthedeve1opmentofthewor1deconomyandthebasictheoriesofmu1tinationa1companies;mastertheknow1edgeandski11softransnationa1entrymodes,transnationa1strategica11iances,interna1trade,andcro

5、ss-cu1tura1managementintransnationa1operations;mastertheknow1edgeandski11sofmu1tinationa1enterprisemanagementsuchasmu1tinationa1humanresourcemanagement,mu1tinationa1enterpriseorganizationmanagement,internationa1marketing,corporateR&Dinternationa1ization,g1oba1operation,etc.Thiscourseaimstopromotethe

6、internationa1perspectiveofstudents,improvetheirintercu1tura1awareness,andmastertheirfundamenta1know1edgeoftransnationa1activitiesintermsofbeingab1etofacethecha11engesofinternationa1izationofenterprises.CourseResourcesTextbnoks:ZhuJinwei,XuHaijun.Mu1tinationa1ManagementandManagement(ThirdEdition)M.Be

7、ijing:PekingUniversityPress2018Bib1iography：1. Trans1atedby1ucsons,ZhaoShuming,etc.Internationa1EnterpriseManagement:Cu1ture,StrategyandBehaviorM.Beijing:MachineryIndustryPress,2011.2. 1uJinyong.GoingG1oba1StrategyandtheRiseofChineseMu1tinationa1Companies(M.Beijing:Capita1UniversityofEconomicsandBusinessPress,2012.3. WangHuiyao,Miao1u.Thetideissurging:40yearsofChineseenterprisesgoing(oseaM.Beijing:ChinaSocia1SciencesPress,2018.ReadingMateria1s：NOAuthor：JinweiZhuApprovedby：HaiyunYu