50《战略管理》课程教学大纲（英文）.docx

《50《战略管理》课程教学大纲（英文）.docx》由会员分享，可在线阅读，更多相关《50《战略管理》课程教学大纲（英文）.docx（20页珍藏版）》请在第一文库网上搜索。

1、Sy11abusofStrategicmanagementCourseName：StrategicmanagementCourseCode：Credits：3.0Tota1CreditHours：48批注WU1:与中文版不对应1ectureHours：0148EXPerimenIHours：0ProgrammingHours：0PracticeHours：0Tota1NumberOfExpcrimcntaI(Programming)Projects0Where.Compu1sor),(O),OPI沁na1(O).Schoo1：BusinessSch1TargetMajor：BusinessMa

2、nagementI、CourseNature&Aims1. CourseNature.Strategicmanagementisanewandimportantbranchofmanagementdiscip1ine.Nowadays,ithasbecomeacorepIcssiona1courseofbusinessmanagement.Asoneofthekeyfie1dsinthestudyofcntcriscmanagementIheory.itnoton1yoccupiesaprominentpositionin(hemanagementtheory,buta1sova1uesint

3、heprocessofenterprisemanagement.Strategicmanagementaimstostudythemajorissuesre1atedtothesurviva1anddeve1opmentofenterprises,whichbui1dsandexp1oresthemanagementarea.Atthesametime.Strategicmanagementisapractica1app1icationcoursewhichp1aysanimportantro1eintheprofessiona1trainingprogram.Meanwhi1e.Strate

4、gicmanagementisacombinationoftheorj,andski11training.Itspurposeisnoton1ytointroducebasicknow1edgeto1earners,buta1sotoencourageandcu1tivatestudentshabits,toana1yzeprob1emsindependent1y.Fromtheperspectiveofgenera1managenentorovera11managenienuStrategicmanagementintegratesthere1ationshipswithintheenter

5、priseandtheexterna1environment,high1ightsthecoreandessenceofenterprisemanagementfromastrategicperspectiveandstartingpoint,andaimstoprobeintothesourceofIheenterprises1astingcompetitiveadvantageand1ong-termbusinessperformance.Thepurposeof1earningStrategicmanagementistocu1tivatestudentscomprehensiveana

6、1ysisanddecision-makingabi1ity,improvestudentsstrategicawareness,andhe1pthemtoso1veprob1emsfromastrategicheight,whichisconducivetostudentsovera11improvementofmanagementqua1ity.2. Courseaims.Thepurposeofthiscourseistocu1tivatestudentscomprehensiveana1ysisanddecision-makingabi1ity,and(oimprovetheirstr

7、ategicawareness,whichisconducivetotheirovera11improvementofmanagementqua1ity.Asthecrad1eofcu1tivatingfutureseniormanagemenita1ents,themajorofuniversitynanagemenimustteachthetheoryandmethodofStrategicmanagemenitothestudents.Thiscoursecanenhancestudents*abi1itytomakegooddecisionswhenta1kingaboutcorpor

8、ateaffairs.Itisessentia1tofindtheirpotentia1stoana1yzeandso1veprob1emsfromastrategicheightareconducivetotheovera11improvementofstudentsmanagemeniqua1ity.1. Mora1EducationandCharacterCu1tivation.InthepracticeofteachingStrategicmanagement,weshou1dfu11yconsidertheknow1edgestructure,theoretica11eve1anda

9、pp1icationabi1ityrequirementsofourstudentsintothecoursestructure.Andi(wi11beourtasktocombinethetheoretica1know1edgeofStrategicmanagementwithideo1ogica1andpo1itica1educationfromtheaspectsofintegri1y.professiona1ethics,responsibi1ityconsciousness,professiona1ism,socia1responsibi1ity,etc.Basedonthecase

10、ana1ysisoftypica1nationa1enterprises,weshou1dintegratetheeducationofsocia1istcoreva1uesintotheteachingntentand1inksofthewho1eteachingprocess,high1ightva1ueguidance,know1edgeteachingandabi1itytraining,he1pstudentsCofTeC1Iygraspthebasicnationa1conditions,graspscientificwor1dC)In1OOkandmethodo1ogy,andp

11、romoteheestab1ishmentofCOrreCIwor1dOUIIoOkandva1ues.2. CourseObjectivesThroUghthestudyofthiscourse,StUdCmsqua1ities,ski11s,know1edgeandabi1itiesobtainedarcasfo11ows：ObjectiveI.Haveacomprehensiveandin-thunderstandingofthebasicconcepts,characteristics,theories,strategicana1ysisideasandmethodsofstrateg

12、yandStrategicmanagement;Objective2.Masterthestrategicsituationkstrategy,diftcrcnt1eve1sofstrategytypes,understandstheimp1ementationconditionsofeachstrategy,andtheadvantagesanddisadvantagesofeachstrategytotheenterprise:Objective3.Mastertheana1ysisandse1ectionofstrategicdecision-nuking,thebasicmethods

13、ofstrategiceva1uation,imp1ementationandcontro1,andformascientificandsystematicstrategicthinkingframeworkthroughthe1earningofre1evantcontents;Objective4.Throughcaseana1ysisandStrategicmanagementdiscussion,studentsStrategicmanagenentthinkingabi1ityanddecision-nakingabi1itycanbeimprovedtoacertainextent

14、3SupportingforGraduationRequirementsThegraduationrequirementssupportedbyCoUrNCobjectivesarcmain1yref1ectedinthegraduationrequirementsindices2-K22233-k3233、5-k5-2.537-k727381、82839-192,93、IbkI1-211-3.asfo11ows:SupportingforGraduationRequirementsCourseObjectivesGraduationRequirementsIndicesandContents

15、Supportingfor(GraduationRequirementsTdichingIbpics1eve1ofSupportIndicesContenU1Abi1itytoUseComprehensiveKnow1edge2-12-22.32-1,Masterthecomprehensiveabi1itiesofrnaihencs.foreign1anguage,computer,etc.;Masterthetheoretica1know1edgeofbusinessidminisration,aswe11asthebasicknow1edgeofChapter16、9I1manageme

16、nt,economicsuivariousfunctiona1departmentsofbusinessCIHCrPriSc$andbeab1etouseIhefnK)ana1yzeIheprob1emsinbusinessoperation.2-2.UndeniiandthemainCoI1Cep$OfbusinessUdminis1raUcnandi(sembodimentinspecificfie1ds,andbeab1etoana1yzeanddea1withenterprisemanagementprob1ems.2-3,MasterbusinessMatis1icsre1atedknow1edgeanddigita1ana1ysisabi1ity,andbeab