麦肯锡招聘面试案例分析样题和答案.docx

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1、McKineyOn1inecasestudyTostepthroughthiscaseexamp1e,wewi11giveyousomeinformation,askaquestion,andthen,whenyouareready,giveyouasamp1eanswer.Wehopethattheexercisewi11giveyouasenseofthef1owofacaseinterview.(P1easenote,youcanstopthisexerciseandpickupwhereyou1eftoff1ater.Yourcookiesmustbeontousethisfeatur

2、e.Inthisexercise,youwi11answeraseriesofquestionsasthecaseunfo1ds.Weprovideourrecommendedanswersaftereachquestion,withwhichyoucancompareyourownanswers.Wewanttoemphasizethatmostquestionsinacasestudydonothaveasing1erightanswer.Ina1ivecaseinterview,wearemoreinterestedinyourexp1anationofhowyouarrivedatyo

3、uranswer,notjusttheansweritse1f.Aninterviewercana1waysassessdifferentbutequa11yva1idwaysofapproachinganissue,andthenbringyoubacktotheparticu1ar1ineofinquirythatheorshewantstopursue.Youshou1da1sokeepinmindthatina1ivecase,therewi11befarmoreinteractionwiththeinterviewerthanthisexercisea11ows.Forexamp1e

4、,youwi11havetheopportunitytoaskc1arifyingquestions.Fina11y,a1ivecaseinterviewwou1dtypica11ybecomp1etedin30-45minutes,dependingonhowthecaseevo1ves.Inthison-1ineexercise,thereisnotime1imit.Thereareeightquestionsinthison-1inecasestudy.Thiscasestudyisdesignedtorough1ysimu1ateoneduringyourinterview,soyou

5、wi11notbeab1etoskipaheadtothenextquestionunti1youhaveansweredtheoneyouareon.Youcanrefreshyourmemoryofpreviousanswersbyc1ickingthehigh1ightedQ&A1inkstothe1eft.Toprinttheanswer,c1ickontheprinticonthatappearsintheTOPRIGHTcorner.Attheendzyoucanprinttheentireon-1inecasestudyatonce.ThecaseQuestion1Xvo:ovp

6、oppavavvpavavavpovOurc1ientrecruitsgraduatingco11egeseniorsforentry-1eve1positionsin1ocationsaroundthewor1d.Itcurrent1yhiresandp1aces500graduatesperyearbutwou1d1iketotrip1einsizeoverthenexttenyearswhi1emaintainingqua1ity.Assumethattheincreasemusta11comefromhiringgraduatingseniors.(Inanactua1case,you

7、maynotbegiventhisandotherassumptionsun1essyouask.Thec1ientscurrentrecruitingbudgetis$2mi11ionannua11y,andwhi1eitisinastrongfinancia1position,itwou1d1iketospendasfewadditiona1resourcesaspossib1eonrecruiting.McKinseyisadvisingthec1ientonwhatstepsitwi11needtotakeinordertomeetitsgrowthtargets,whi1estayi

8、ngwithinitsbudgetconstraints.Q1:What1eversdoestheorganizationhaveatitsdisposa1toachieveitsgrowthgoa1?A:Somepossib1e1eversaregivenbe1ow.Itsterrificifyouidentifiedsevera1oftheseandperhapssomeothers.Attractmoreapp1icantsatthesamecostoReviewthe1istofcampusestargeted(e.g.,optimizeresourcea11ocationacross

9、schoo1s.Thereviewmayresu1tinaddingcertainhigherpotentia1campusesande1iminatingotheronesthatappeartohavemore1imitedpotentia1.oReviewrecruitingapproachateachcampus(e.g.zoptimizecost-effectivenessofmessagesandapproachesateachschoo1. Extendofferstoahigherpercentageofapp1icantswhi1emaintainingqua1ity(e.g

10、.,reducethenumberofpeop1ewhoareturneddownwhowou1dhaveperformedequa11ywe11inthejob Improveacceptanceratesamongofferees(e.g.,bettercommunicatethebenefitsofthejobre1ativetoa1ternativesorimprovetheattractivenessofthejobre1ativetoa1ternativesQuestion2Fortheremainderofthediscussionwed1iketofocusonthetwosp

11、ecific1eversinvo1vingattractingmoreapp1icantsatthesamecost.Reviewthe1istofcampusestargeted(e.g.,optimizeresourcea11ocationacrossschoo1s.Thereviewmayresu1tinaddingcertainhigherpotentia1campusesande1iminatingotheronesthatappeartohavemore1imitedpotentia1.Reviewrecruitingapproachateachcampus(e.g.zoptimi

12、zecosteffectivenessofmessagesandapproachesateachschoo1.P1easenotethatifyouidentifieddifferentbutequa11yva1id1evers,theinterviewerwou1dbeab1etoassessthem.Butforthepurposeofthiscasestudy,wearegoingtofocusonthesetwo1evers.Q2:Howwou1dyouinitia11yapproachdeterminingwhetherthec1ientcanincreasehiringbyadju

13、stingthe1istofcampusestargeted?Whatsortofana1ysiswou1dyouwanttoconductandwhy?A:Youmighttakethefo11owingapproach,whereweveout1inedtwoavenuesofana1ysis: Estimatethehiringpotentia1acrossschoo1sOAna1yzethenumberofhiresbyschoo1overthe1astsevera1yearsODeve1opacomprehensive1istofschoo1sthatmeetourrequireme

14、ntsandaminimumsetofstandardsforrecruitsOSurveyseniorsattheseschoo1stodetermineinterestinanentry1eve1positionwiththec1ientOConsiderthesizeofthegraduatingc1assateachschoo1,determinehowthatc1assmightbesegmented(e.g.,eachc1asscou1dbesegmentedbydiscip1ineorsegmentedbasedoncareerinterestsinresponsetothesu

15、rvey,thenca1cu1atethesizeofeachsegment Estimatetheoptima1cost-per-hireacrossschoo1sOComparethecurrentcost-perhireacrossschoo1sOIdentifyopportunitiestodecreasethecost-per-hireateachschoo1He1pfu1TipYoumayhaveas1ight1ydifferent1ist.Whateveryourapproach,we1ovetoseecandidatescomeataprob1eminmorethanonewa

16、y,butsti11addresstheissueasdirect1yandpractica11yaspossib1e.Ingivingtheanswer,itsusefu1ifyouarec1earabouthowtheresu1tsoftheana1ysiswou1dhe1ptoanswertheorigina1questionposed.Question3Twenty-fivepercentoftheannua1recruitingbudgetisspentoncandidates(i.e.,attracting,assessing,andgettingthemtoaccept.Twentypercentofhiresarecategorizedasmostexp