【行业研报】麦肯锡+2023年+AI+的现状：生成式+AI+的突破之年_市场营销策划_重点报告202.docx

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1、Asorganizationsrapid1ydep1oygenerativeA1too1s,surveyrespondentsexpectsignificanteffectsontheirindustriesandworkforces.August2023QuantumB1ackAIbyMcKinseyThestateofAIin2023:GenerativeAFsbreakoutyearThestateofA1in2023:GenerativeA1,sbreakoutyearThe1atestannua1McKinseyG1oba1SurveyonthecurrentstateofAIcon

2、firmstheexp1osivegrowthofgenerativeA1(genA1)too1s.1essthanayearaftermanyofthesetoo1sdebuted,one-thirdofoursurveyrespondentssaytheirorganizationsareusinggenA1regu1ar1yinat1eastonebusinessfunction.Amidrecentadvances,A1hasrisenfromatopicre1egatedtotechemp1oyeestoafocusofcompany1eaders:near1yone-quarter

3、ofsurveyedC-suiteexecutivessaytheyarepersona11yusinggenA1too1sforwork,andmorethanone-quarterofrespondentsfromcompaniesusingA1saygenA1isa1readyontheirboards/agendas.What,smore,40percentofrespondentssaytheirorganizationswi11increasetheirinvestmentinA1overa11becauseofadvancesingenA1.Thefindingsshowthat

4、thesearesti11ear1ydaysformanaginggenA1-re1atedrisks,with1essthanha1fofrespondentssayingtheirorganizationsaremitigatingeventherisktheyconsidermostre1evant:inaccuracy.Theorganizationsthathavea1readyembeddedA1capabi1itieshavebeenthefirsttoexp1oregenA1,spotentia1,andthoseseeingthemostva1uefrommoretradit

5、iona1A1capabi1itiesagroupweca11A1highperformers-area1readyoutpacingothersintheiradoptionofgenA1too1s.1TheexpectedbusinessdisruptionfromgenA1issignificant,andrespondentspredictmeaningfu1changestotheirworkforces.Theyanticipateworkforcecutsincertainareasand1argereski11ingeffortstoaddressshiftingta1entn

6、eeds.Yetwhi1etheuseofgenA1mightspurtheadoptionofotherA1too1s,weseefewmeaningfu1increasesinorganizationsadoptionofthesetechno1ogies.ThepercentoforganizationsadoptinganyA1too1shashe1dsteadysince2023,andadoptionremainsconcentratedwithinasma11numberofbusinessfunctions.WedefineA1highperformersasorganizat

7、ionsthat,accordingtorespondents,attributeat1east20percentoftheirEBITtoA1adoption.It,sear1ydayssti11zbutuseofgenAIisa1readywidespreadThefindingsfromthesurveywhichwasinthefie1dinmid-Apri12023showthat,despitegenA1,snascentpub1icavai1abi1ity,experimentationwiththetoo1sisa1readyre1ative1ycommon,andrespon

8、dentsexpectthenewcapabi1itiestotransformtheirindustries.GenA1hascapturedinterestacrossthebusinesspopu1ation：individua1sacrossregions,industries,andseniority1eve1sareusinggenA1forworkandoutsideofwork.Seventy-ninepercentofa11respondentssaythey,vehadat1eastsomeexposuretogenA1,eitherforworkoroutsideofwo

9、rk,and22percentsaytheyareregu1ar1yusingitintheirownwork.Whi1ereporteduseisquitesimi1aracrossseniority1eve1s,itishighestamongrespondentsworkinginthetechno1ogysectorandthoseinNorthAmerica.Respondentsacrossregions,industries,andseniority1eve1ssaytheyarea1readyusinggenerativeAItoo1s.Reportedexposuretoge

10、nerativeAItoo1s,%ofrespondentsIReguIarIyuseforworkIReguIarIyuseforworkandoutsideofworkIReguIarIyuseoutsideofworkHavetriedat1eastonceNoIexposureDontknowNote:Figuresmaynotsumto100%,becauseofrounding.InAsia-Pacific,164；inEurope,n515;inNorthAmerica,n392;inGreaterChina(inc1udesHongKongandTaiwan),n=337;an

11、dindeve1opingmarkets(inc1udesIndiaz1atinAmerica,andMidd1eEastandNorthAfrica),n=276.Foradvancedindustries(inc1udesautomotiveandassemb1y,aerospaceanddefense,advancede1ectronics,andsemiconductors),n=96;forbusiness,1ega1andprofessiona1services,n=215;forconsumergoodsandretai1,n=128;forenergyandmateria1s,

12、n96;forfinancia1services,n248;forhea1thre,Pgrma,andmedica1ProdUCt轧n=130;andfortechno1ogy,media,andte1ecom,n=244.ForCrUiterespondents,n541；forseniormanagersrn=437;andformidd1emanagers,n=339.Forrespondentsbornin1964orear1ier,n=143；forrespondentsborbetween1965and1980,n268；andforrespondentsbornbetween19

13、81and1996,n=80.Agedetai1swerenotavai1ab1efora11respondents.Forrespondentsidentifyingasmen,n1z025;forrespondentsidentifyingaswomen,n=156.Thesurveysamp1ea1soinc1udedrespondentswhoidentifieda$rtnonbinarzorotherbutnota1argeenoughnumbertobestatistic1!meaningfu1.Source:McKinseyG1oba1SurveyonA1,1,684partic

14、ipantsata111eve1softheorganization,Apri111-21,2023McKinsey&GxnpanyOrganizations,too,arenowcommon1yusinggenA1.One-thirdofa11respondentssaytheirorganizationsarea1readyregu1ar1yusinggenerativeA1inat1eastonefunction-meaningthat60percentoforganizationswithreportedA1adoptionareusinggenA1.What,smore,40perc

15、entofthosereportingA1adoptionattheirorganizationssaytheircompaniesexpecttoinvestmoreinA1overa11thankstogenerativeA1,and28percentsaygenerativeA1useisa1readyontheirboard,sagenda.Themostcommon1yreportedbusinessfunctionsusingthesenewertoo1sarethesameasthoseinwhichA1useismostcommonovera11:marketingandsa1

16、es,productandservicedeve1opment,andserviceoperations,suchascustomercareandback-officesupport.Thissuggeststhatorganizationsarepursuingthesenewtoo1swherethemostva1ueis.Inourpreviousresearch,thesethreeareas,a1ongwithsoftwareengineering,showedthepotentia1tode1iverabout75percentofthetota1annua1va1uefromgenerativeA1usecases.Themostcommon1yreportedusesofgenerativeAItoo1sareinmarketingandsa1es,productandservice