【市场报告】2023世界充电桩指数_市场营销策划_重点报告20230901_doc.docx

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1、Afteraturbu1entfirstha1fof2023,thee1ectricvehic1e(EV)andEVchargingmarketreturnedtostronggrowthaccordingtothe1atesteditionofRo1andBergersEVChargingIndex.Severa1keymarketindicators,suchasEVsa1esandcharginginfrastructuredeve1opments,hitrecordhighs,despiteturbu1entenergypricesinsomemarkets.Thefourthedit

2、ionoftheIndex,covering30marketsinfiveregions-Europe,China,Americas,Midd1eEastandAsia(other)一and31indicators,isbasedonindustryinterviews,primaryresearchandasurveyof16z000participantsfroma11regionsconductedinthefirstha1fof2023.Inthisreport,wepresenttheovera11findingsandfocusonfourtopica1areas.First,wi

3、thg1oba1EVsa1espenetrationreachingarecordhighin2023zwe1ookathowthefactorsaffectinginterestinEVsdifferacrosstheregions.Second,weassessthedriversbehindtherapidexpansionofpub1icEVchargingnetworks,fromnewtechno1ogiestoconvenience.Third,asthepercentageofEVownerswhoreportusingpub1icchargingreaches90%,wean

4、a1yzechangingcustomerbehaviorsandfindthatrangeanxietyissti11amajorprob1em.1ast1y,weexaminetheemergingregiona1izationofOEMsstrategieswithregardtoEVcharginginfrastructure,especia11ythedifferentapproachesapp1iedintheUnitedStatesandChina.Scoresandrankings:Thepackc1oseson1eaderChina,withimprovementsacros

5、stheboardC1osingthegap:Whi1eChinaagaintopstherankings,thechasingpackofGermany,theUS,theNether1andsandNorwayarecatchingupNether1andsSpainCanadaSBe咏mTurkeyUAEEdition1(November2023)NorwayFranceUSAUKGermanySwedenSouthKoreaChina.USAGermanyNether1andsSpainNorway9UKFranceIndiaSouthKoreaPortuga1SwedenG1OBAI

6、4c1.SingaporeBrazi1.Switzer1andTurkeyUAEIndonesiaQatar.A11ofthetopfiveperformersinthefourtheditionoftheIndexineasedormaintainedtheirscorecomparedtothepreviousedition,witha11atrecord-breakinghighs.Chinatoppedtherankingswithatota1of82(outof100),fo11owedbyGermany(74),theUnitedStates(73)andtheNether1and

7、s(69).Norway(65)knockedtheUnitedKingdomoutofthetopfiveby1essthanonepoint.Thegapsbetweenthetopfivenarrowedconsiderab1y,withGermanyandtheUnitedStates,inparticu1ar,makinggroundonChina.85180GermanyNether1andsUSAUKFranceNorwaySwedenIta1ySouthKoreaSpainPortuga1.IndiaSingaporeG1oBA1ZZZCanadaSwitzer1andJapa

8、nSBeIgiumvBrazi1Israe1Qatar.TurkeyHungary.Thai1andIndonesiaMa1aysia.VietnamUAE乃I7065605550钻40353025USAGermanyNether1andsUKSouthKoreaSwitzer1andNorway$FranceSwedenSpainG1OBA1Portuga1IndiaCanadaJapanBrazi1Ma8描SMRomaniaTurkeyIsrae18UAEVietnamSaudiArabiaChinaEdition4(May2023)SaudiArabiaEdition3(November

9、2023)Therewaspositivenewsattheotherendofthetab1e,too.Severa1countriesshowedabigimprovementintheirscore,withMa1aysia(41)andIndonesia(41)bothjumpingby12points,andevenbottom-of-the-tab1eSaudiArabiajumpingfrom16to27points.G1oba1growth:Improvedscoresina1mosta1130countriesref1ectacross-the-boardimprovemen

10、tinEVchargingEvchargingindexSCORINGRESU1TStota1of100pointsfrom31rankingindicators 60 50-59.9 40-49.920-39.9Notinc1udedinthespeSource:Ro1andBergerEVChargingIndexInfact,theimprovedperformanceOfcountriesacrosstheMidd1eEastandSoutheastAsiahe1pedtodriveuptheaveragecountryscorefrom45to51points.Thisindicat

11、esahea1thyandgrowingg1oba1EVchargingmarket.Severa1recenteventsintheEVmarkethavehe1peddrivethisovera11increaseinscores?Akeyfactoristhatapricewarhasbrokenout.Whi1ethechoiceofhigher-price-segmentEVmode1shasa1waysbeenstronging1oba1markets,thepickingsinthe1ower-pricesegmenthavebeens1im.OEMshavebeens1owto

12、fi11thisgapbutarenowacting.Tes1a,forinstance,iscuttingpricesonitsexistingmode1sandisexp1oringa1ow-costoption,whi1eBYDissettoofferitsbasicSeagu11mode1fromUSD12z000inChina.Vo1kswagenisa1soconsideringa1ow-costmode1fortheEuropeanmarket.Deve1opmentsinthechargingmarketitse1farea1sohavinganimpact.Forexamp1

13、e,in1ate2023Tes1abeganexp1oringopeningupitsmuchenviedandfastexpandingsuperchargernetworktoa11EVsinmoreuntries.Ca1ifornia,oneofthewor1dsbiggestEVmarkets,announceditwasinvestingUSD2.9bi11iontomorethandoub1etheUSstatesnumberofpub1icchargerstoaround170,000.Newpartnershipsa1sontinuedtospringup.InOctober,

14、Hertzannouncedadea1withenergygiantBPtobui1danEVchargingnetworkintheUnitedStatestoservicetherenta1firmsgrowingEVf1eet.Inaddition,GMannouncedapushintoho1isticchargingservicesthroughitsnewsubsidiary,GMEnergy.Wearebeginningtoseetheimpactfromofaseriesofnew1awsandinvestmentine1ectrificationbytheUSfedera1g

15、overnment,asbi11ionsinfundingisstartingtobedisbursed.ItsInf1ationReductionAct(IRA),Nationa1E1ectricVehic1eInfrastructure(NEVI)programandCHIPSandScienceActwi11togetherhaveamajorimpactonEVsa1es,charginginfrastructureandsemiconductorcapacityintheU.S.:Tobetterref1ecttheseandotherdeve1opments,weadjustedsomeindicatorsofthecustomersurveyinthefourtheditionoftheIndex.Werep1acedsevera1EVpurchasingIndicatorswithEVchargingexperienceindicators,inc1udingexperienceonchargingspeedandconvenienceofpub1iccharging,.Theaimistobetterref1ect