【行业研报】Gartner-如何建立和管理数字工作场所影响力网络（英）-2023_市场营销策划_重点.docx

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1、HowtoBui1dandManageaDigita1Workp1aceInf1uencersNetworkPub1ished11Apri12023-IDG00790292-7minreadToriPau1manInitiatives:Digita1Workp1aceApp1ications;1&ODigita1Workp1aceTransformationDigita1workp1aceinf1uencers,anevo1utionofchampions,areintegra1inincreasingworkforcedigita1dexterityandtechno1ogyadoption

2、.Thisresearchhe1psIT1eadersresponsib1eforthedigita1workp1acebui1dandmaintainaninf1uencersnetworktosca1eemp1oyeeenab1ement.QuickAnswerHowdoIbui1dadigita1workp1aceInf1uencersnetwork?Recruitinf1uencers,inf1uencersmustbewi11ingparticipantsrecruitedorchosenbasedonavai1abi1ity,desireandabi1itytomakeanimpa

3、ct.Promoteandbui1ddemandfortheopportunitythroughcompetitionsand/orrewardsprograms.Empowerinf1uencers.Coachandenab1einf1uencerstopromoteandsupporttheuseoftechno1ogywithintheir1ineofbusiness(1OB).Cu1tivateco11aborationandknow1edgesharingamonginf1uencersandensurethatinf1uencersreceiveenthusiastictwo-wa

4、ysupportfromIT.Eva1uateinf1uencers.Engageinf1uencers,gamifyefforts,andembedparticipationinperformancemanagementusingtechno1ogyadoptionandusagereports,stakeho1dersentimentco11ectionandotherperformancemeasures.MoreDetai1C1ientsoftenaskforguidanceonhowtogetmoreva1uefromtheirdigita1workp1acetechno1ogyin

5、vestments.ThegreatestopportunitytoimproveROIisbyincreasingadoptionandenab1ingemp1oyeestofu11yexp1oittechno1ogytomeetbusinessgoa1s.Intheeraofrapidandcontinuouschangewithindigita1workp1acetechno1ogy,dynamic1earningisimperative.Thisrequiresf1exib1e,experientia1andongoingenab1ementpracticestodeve1opdigi

6、ta1dexterity,contextua1izetechno1ogychangewithindepartmentsanddirectorganizationa1change.Acommonwaytomeetthesecha11engesandsca1ethedigita1workp1aceisthroughthecreationofaninf1uencersnetwork.A1socommon1yreferredtoasachampionsorambassadorsnetwork,thisco11ectionofvo1unteeremp1oyeeshe1pdriveorganization

7、a1changemanagement(OCM)andincreasedadoptionofnewapproaches,ski11sandtechno1ogieswithintheirdepartment(seeFigure1).1everagingthispeersupportmode1he1psemp1oyees1earnfromtrustedco11eagues,inthecourseofwork,wheretheyseehowthebenefitsapp1ytothemse1ves.Asthenetworkgrows,enab1ementagentsareaddedtomentorinf

8、1uencersandensurethatco11ectedfeedbackisinc1udedinprocessimprovements.Figure1:Digita1Workp1aceEnab1ementAgentsandInf1uencersDigita1Workp1aceEnab1ementAgentsandInf1uencersEnb4mntAgnt(THRFeedback,GapsFaci1itation.CoechingTraining.Update*.TpandTricksTraining,Updates.SupportCoaching(Emp1oeFeedbeck.Succe

9、sses.GapsDg4t1Workp1ace1nf1uncr*Feedback.DWSuccess.Gp9WorkpIace(IT)Inf1uencersareatypeofdigita1sidehust1ewhereemp1oyeesserveasinformationconduitsbetweenITandthebusinessthatpromoteandsupportdigita1workp1acetechno1ogyadoptionbytheirpeersandstakeho1ders.Thesetech-savvyemp1oyeespartnerwithITandreceivesp

10、ecia1training,engagementandsupporttobui1dtheirowndigita1dexteritysotheycandothesamewithintheirbusinessunit,inf1uencersexp1aintotheirco11eaguestherationa1ebehindtechno1ogydecisions,contextua1izeand1oca1izewaystoimproveworkanddriveOCMactivities.Theirpeersrecognizethemasexpertsand1ooktothemtoprovideres

11、ources,answerquestionsandexp1ainhowtechno1ogycanimprovework.Inf1uencerscanhe1pbridgethegapforemp1oyeeswhoprefernottocontactITthe2023GartnerDigita1WorkerSurveyconfirmsthatasizab1eamount(27%)ofdigita1workersprefer(astheirfirstoption)toseekhe1poutsideofIT.1Theycommunicatebestpractices,successesandcha11

12、engeswithotherinf1uencersandprovidefeedbacktoITonwhatisandisnotworkingattheemp1oyee1eve1.Inf1uencersarea1sointegra1infosteringteammicrocu1turesandsupportingemotiona1proximityandteamunity(seeHowtoHarnessPeer1earningTechno1ogytoImproveOrganizationa1Cu1ture).Astheprogramsca1es,acommunityofpractice(CoP)

13、canbeusedtoenhancepeernetworkinganddeve1opmentofSk川Sonaspecifictechno1ogyorcapabi1ity.Anexamp1eofhowaCoPisusedtoboostco11aborationequityisinc1udedinCo11aborationEquityHe1psBui1dTeamUnityandImprovePerformance.RecruitInf1uencersThebestcandidatesarehigh1yengagedandmotivatedemp1oyeeswhowantto1earnnewtec

14、hno1ogyandseeitmorebroad1yused.The2023GartnerDigita1WorkerSurveya1sofoundthat54%ofdigita1workersconsiderthemse1vestechnica11yproficientandanother20%astechnica1expertsinusingthedigita1techno1ogyrequiredforworkpurposes.Seekvo1unteersfromyourtechnica11yski11edworkforcewiththefo11owingattributes:Avai1ab

15、i1ityandwi11ingnesstogobeyondthestandardjobdutiesAbi1ityto1earn,coach,identifyresourcesandcommunicateAconnectormenta1ity,connectingemp1oyeestoresourcesandotherpeop1eProb1em-so1vingski11stopromotetechno1ogyso1utionstobusinesscha11engesTrustedbypeersandab1etoinf1uencechangeAnatura1curiositytowardtechn

16、o1ogyDesiretomakeanimpactTorecruitandinspirevo1unteers,manyorganizationsmakeearningthero1eacompetition.Conductinterviewsandrequireinterestedcandidatestoarticu1atetheirdesireandabi1itytohe1p.Togenerateinterest,exp1ainthatthero1eisavisib1ewayforanemp1oyeetohe1pco11eagues,1earnnewthingsandexpandtheirco11aborationnetwork.Assuch,itcou1dpresentnewopportunitiesfortransferorpromotionandcana1sob