【国际经贸专业英文教学大纲】Syllabus-of-Consumer-Behavior.docx
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1、Sy11abusofConsumerBehaviorCourseCode:CONB3101Tota1TeachingHours:48Tota1Credits:3Pre-requiredCourses:Princip1esofMarketingCourseDescriptionConsumerBehaviorisdesignedtobui1d(1)know1edgeofdifferenttypesofcustomersandtheirdecision-makingprocesses,and(2)ski11susingthisknow1edgeinana1yzingbusinessandconsu
2、mermarkets.Asbusinessstudents,yourprimaryobjectiveforthecourseisinitsmarketingapp1ications.Youwanttobetterunderstandcustomersinordertobeab1etomakebettermarketingdecisions.Thiscoursewi11provideyouwithacomprehensiveunderstandingoftheconceptsandtheoriesre1atingtobuyerbehavior,andhowthatunderstandingcan
3、beusedindeve1opingmarketingstrategy.Topicsinc1udeconsumerandmarketingsegments,environmenta1inf1uences,individua1determinants,decisionprocesses,informationresearchandeva1uation.RequiredTexts&Materia1s1. Michae1R.So1omon,ConsumerBehavior,8thEditions.PearsonEducation,2010.(ReprintedanddistributedinChin
4、abyChinaRenminUniversityPressundertheauthorizationofPearsonEducation)2. Journa1ofConsumerBehavior3. TheWa11StreetJouma1()CourseSchedu1eWeekTopicsChapterinTextbook1ConsumersRu1eChapter12PerceptionChapter231earningandMemoryChapter34MotivationandVa1uesChapter45TheSe1fChapter56Persona1ityand1ifesty1esCh
5、apter67AttitudesChapter78AttitudeChangeandInteractiveCommunicationsChapter89Individua1DecisionMakingCh叩ter9IOBuyingandDisposingChapterIO11GroupInf1uenceandOpinion1eadershipChapter1112Organizationa1andHouseho1dDecisionMakingChapter1213IncomeandSocia1C1assChapter1314Ethnic,Racia1,andRe1igiousSubcu1tur
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