短视频运营岗位绩效考核指标.docx

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短视频运营岗位绩效考核指标1、短视频运营经理绩效考核指标表职位短视频运营经理类别KPI指标详细描述打分标准目标数据自评直接得分分值来源上级关键绩效考核指标（80%）总分100分CVR（10分）衡量CpA广告效果的指标CVR=（转化量/点击量）X100%21%101%20.5%80.5%0.1%51.881.81510%810%25%5230%830%20%523%83%22%523%83%22%520.5%80.5%0.1%520.5%80.5%0.1%50.5%80.5%20.1%5240%3（5分）数/周期内发总视频数）X100%40%220%215%315%10%230%1530%220%103%153%2%1020.5%150.5%0.1%100.1%0视频数量（10分）短视频制作视频数量I0条1025条53%83%22%520.5%80.5%20.1%50.5%30.5%20.1%2215%315%10%2230%1530%220%1020%0点赞率（20分）（点赞量/播放量）X100%25%20