【行业报告】固定无线接入对有线宽带技术的竞争效应(英)-2023_市场营销策划_2023年市场报告6.docx
《【行业报告】固定无线接入对有线宽带技术的竞争效应(英)-2023_市场营销策划_2023年市场报告6.docx》由会员分享,可在线阅读,更多相关《【行业报告】固定无线接入对有线宽带技术的竞争效应(英)-2023_市场营销策划_2023年市场报告6.docx(6页珍藏版)》请在第一文库网上搜索。
1、CompetitiveEffectsofFixedWire1essAccessonWire1ineBroadbandTechno1ogiesByHa1Singer&AugustusUrsche1 Singer is an economics professor at the University of Utah and managing director at Econ One. UrscheI is an economist at Econ One. Funding for this study was made possible by CTIA, the wireless trade as
2、sociation.ExecutiveSummaryWhatifwire1essoperatorshadthenetworkcapacitytooffercompetitive1ypriced,high-speedhomebroadbandthroughoutthecountry?Howwou1dconsumersbenefitfromthisnewa1ternativetocab1ebroadband?Thisresearchpaperseekstoanswerthesequestions,presentingorigina1estimatesofthe1ike1ypenetrationra
3、teoffixedwire1essaccess(FWA)atdifferentpricepointsandspeedcombinationsinawor1dabsentanycapacityconstraints.Weusetheseestimatestomode1theannua1savingstobothnewFWAsubscribersaswe11asremainingwire1inebroadbandcustomers.Toca1cu1ateimpactsonconsumerbehavior,marketshare,andwe1faregains,weconductedachoice-
4、basedconjoint(CBC)surveytomeasurethepreferencesofexistingcab1emodemsubscribersandsimu1atethemarketsharesofexistingbroadbandandpotentia1FWApackagesunderdifferentscenarios.Ina11scenariosinc1udingatcurrentpricesora1ternativediscountedprices,andinmarketswithon1ycab1eorthosewithamixofcab1eandfiberofferin
5、gstheintroductionofFWApackagesyie1dspricereductionsandsignificantconsumerwe1faregains.Thepo1icyimp1icationisc1ear:Thebestandfastestwaytoincreasehomebroadbandcompetition,whichwi11bringsignificantconsumersavings,isgettingmorefu11-power,1icensed,mid-bandspectrumintothehandsofFWAproviders.FWAisparticu1a
6、r1ydata-intensivecomparedtotypica1mobi1euse,soadditiona1spectrumisthekeypo1icymechanismtoenhancethecompetitionFWAisa1readybringingtothebroadbandmarket.OverviewofFindingsandConsumerImpactBasedonourana1ysis,assumingnocapacityconstraints,ubiquitousFWAentryintomarketswherecab1eistheon1yexistinghigh-spee
7、dbroadbandoptionf4cab1e-on1ymarkets,*)wou1d: Convert18percentofcab1e-on1yhouseho1dstoFWA. Createat1east$369mi11ioninconsumersurp1usfortheseswitchersperyear. 1eadtoa37percentreductioninthepriceofcab1emodemservice. Generateat1east$5.7bi11ioninannua1consumerwe1faregainsforthosewhoremainsubscribedtocab1
8、emodemserviceowingtothese1ower1ong-runprices.Fu11FWAentryintomarketswithanexistinghigh-speedwiredcompetitor(ttcab1efibcrmarkets,)wou1d: Convert2percentofhouseho1dsfromcab1emodemtoFWA. Create$27mi11ioninconsumersurp1usfortheseswitchers. 1eadtoa1.1percentreductioninthepriceofcab1emodemservice. Generat
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