www.highmarktutor.com告诉你英国商务管理留学论文辅导范文-Business-&-Management.docx
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1、范文-Business&ManagementBusiness-&-Management|商务管理TheUniversityofPortsmouthFacultyofHumanitiesandSocialSciencesB.A.(Hons)InternationalBusinessCommunication()ProjectHowIkeafsfamilycardtowincustomersatisfactionStudentnumber:750748Projecttutor:RosemaryJaneAbstractThisreportonIkeaRestaurantshallbeabletoma
2、keandinfluencethedecisiononhowtowintheircustomers.Thedecisionisdictatedbythelevelofcompetitioninthemarketsuchthattheywillneedtoimploreonothermethodsofinteractingwiththeirclientsdirectly.Theresearchconductedwillwiththehelpofthequestionnaires,alsomakeitpossibleforIkeaRestauranttogaintheknowledgeofthef
3、eaturesandthemindsetofitsclientsinabidtowinthemoveritscompetitors.Abstract21.0Introduction41.1Problemstatement42.1 Researchmethods42.2 Targetpopulationandsamplesize52.3 Instrumentsfortheresearch62.3.1 Questionnairefortheresearch62.4 Thecollectionofdata63.1 Methodology73.2 Ethicalconsiderations85.0Re
4、sults96.0Discussion107.0Conclusions118.0Bibliography129.0Appendices149.1 Questionnaire149.2 Literaturereview211.0IntroductionTheIkeabrandisaglobalcompanywithdealinginnumerousanddifferentpositionintheeconomies(Ikea12015).Bythis,thedescriptionisthatthecompanyhasdealinginthegreaterEuroperegions,Asia,an
5、dtheNorthAmericanmarkets;thebrandhasdealingsinhomeappliancesandtheserviceindustrytoo.ThebrandderivativeofinterestwillbeIkearestaurants;theydealinthephysicallocationpresenceoftheUnitedKingdomhavingequippedthemselveswithenoughdetailincateringforfamilyoutingastheyofferagooddinningrapporttomajorityofthe
6、client(Ikea12015).Subjecttothecompetitionthatisinthismarket,thisreportwillseektoestablishtheinterestofunderstandingthecustomersatisfactionlevelsinabidforthecompanytoservetheirclientsbetterasperthehighlightsin(Huang&Sarigdllu2012zp.95).1.1ProblemstatementThemarketenvironmenthasbeensaturatedwithmanypr
7、oductsservingthesamepurposeinthefoodindustry.Thishasresultedtoincreasedcompetitioninthemarketthanhavebecomeahindrancetomarketpenetrationbyanewproductorequallyhavingabiggerandsafeguardingthesharesofacompanyintherestaurantcustomermarket(Ikea12015).Inthelaunchingofnewproductinsuchmarketfailsduetolackof
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