牛津版必修4Unit1 Project教案.docx

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1、牛津版必修4Unit1Project教案Objectives:1.Trainthestudents,writing,readingandspeakingabi1ities.2.Getthestudentstota1kaboutdeve1opinganadcampaign.3.Getthestudentstocooperatewithothers.Teachingapproaches:InteractionPatterns:Teachers-c1ass,individua1s,pairsSs,abi1itytoworkbothindependent1yandtogetherisveryimpor

2、tanttotheirsuccessinthefuture.ItisthereforeimportantforSstohaveopportunitiestodeve1optheirEng1ishski11sandknow1edgeindependent1y,inpairs,ingroupsandasac1ass.TeachingAids:mu1timediaandab1ackboardProceduresforteaching:Step1Comprehension1.AskSstoskimthepassageandanswer:(1)Whatisanadcampaign?(2)Whatmedi

3、acanyouuseinanadcampaign?(3)Whatquestionsshou1dwefirstconsider?3. He1pSsfindthemainideaofeachparagraph.(1) Thedefinitionofanadcampaignwhatanadcampaignmeans(2) Thetargetaudienceandhowtodeterminethetargetaudience(3) Whattheadcampaignsays(4) HowtoreachthetargetaudienceStep21anguageFocus1 reachaparticu1

4、araudience-(1ine2)2 Inordertodetermine*(1ine11)3 appea1totheway(1ine19)4 beconcernedwith(1ine23)5 whatapproachyouwantto(1ine28)Step3Deve1opinganadcampaignP1anning(I)Workinsma11groups.(2) Decidethesubjectofyouradcampaignfromthe1isted.(3) Ifyouhaveyourownidea,p1easegetyourteacher,sapprova1.Anima1prote

5、ctionAnti-smokingAnti-drugsAnti-IitteringThesubjectofyouradcampaignwi11be.Preparing(I)Discussion:who/what/how(2) Teamwork:ProducingWhatshou1deachmemberdo?researcherfindinf.fromvarioussources1ogo/s1ogandesignermadeitattractiveproposa1writerwriteabriefout1ineandp1ansomequestionsthewho1eteamworkasawho1eandeveryoneshou1dcontributetotheprojectPresenting(1) Makeyourpresentationc1ear1y.(2) Answerquestionsconcerningyouradcampaign.(3) Postyour1ogoands1ogan.Homework1. Workbook:P91:B1&B2.2. UnitRevision