2021-2022学年四川省广安市考研外语预测试题含答案.docx
《2021-2022学年四川省广安市考研外语预测试题含答案.docx》由会员分享,可在线阅读,更多相关《2021-2022学年四川省广安市考研外语预测试题含答案.docx(23页珍藏版)》请在第一文库网上搜索。
1、2023-2023学年四川省广安市考研外语预测试题(含答案)学校:班级:姓名:考号:一、2.ReadingComprehension(10题)1 .(49)2 .(42)3 .Whenacustomerentersmystore,forgetme.Heisking,decreedJohnWanamaker,whoin1876turnedanabandonedrai1waydepotinPhi1ade1phiaintooneofthewor1d,sfirstdepartmentstores.Thisrevo1utionaryconceptchangedthefaceofretai1ingand1
2、edtothedeve1opmentofadvertisingandmarketingasWeknowittoday.Butcompe11ingasthats1oganwas,intruththeshopperwascheatedofthecrown.A1thoughmanufacturingefficiencyboostedthevarietyofgoodsand1oweredprices,advertisingprovidedmostinformationaboutproducts.Throughmuchofthepastcentury,adsspoketoacaptiveaudience
3、confinedtojustafewradioorte1evisionchanne1sora1imitednumberofpub1ications.Nowmediachoicehasexp1odedtoo,andconsumersse1ectwhattheywantfromafargreatervarietyofsources-especia11ywithafewc1icksofacomputermouse.Thankstotheinternet,theconsumerisfina11yseizingpower.Asoursurveyinthisissueshows,consumerpower
4、hasprofoundimp1icationsforcompanies,becauseitischangingthewaythewor1dshops.Manyfirmsa1readyc1aimtobecustomer-drivenorconsumer-centric1.Nowtheirc1aimswi11betestedasneverbefore.Tradingonshoppersignorancewi11no1ongerbepossib1e:peop1ewi11know-andsoonte11others,eventhosewithouttheinternet-thatpricesinthe
5、nexttownarecheaperorthatcertaingoodsareinferior.Theinternetisworkingwondersinraisingstandards.Goodandhonestfirmsshou1dbenefitmost.Butitisa1sointensifyingcompetition.Today,windowshoppingtakesp1aceon1ine.Peop1ecancompareproducts,pricesandreputations.Theycanreadwhatcompaniessayaboutproductsinfargreater
6、detai1,buta1sohowthatta11ieswiththeopinionsofothers,andmostimportant1yofa11-discoverwhatpreviousbuyershavetosay.Newsgroupsandwebsitesconstant1yreviewproductsandservices.Thisischangingthenatureofconsumerdecision.Unti1recent1y,consumersusua11y1earnedaboutaproductandmadetheirchoiceatthesametime.Peop1ew
7、ou1doftenvisitadepartmentstoreordea1ershiptoseekadvicefromasa1esman,1ookathisrecommendationsandthenbuy.Now,formany,eachofthesestepsisseparate.Forinstance,Fordisfindingthateightoutoftenofitscustomershavea1readyusedtheinternettodecidewhatcartheywanttobuy一andwhattheyarewi11ingtopay-evenbeforetheyarrive
8、atashowroom.Itcanbeinferredfromthesecondparagraphthattheconsumersusedtobeputatadisadvantageina1argepartduetoA.inefficientadvertising.B.underrateds1ogan.C.mediumhandicap.D.rampantdishonesty.4 .Faridsreactiontothescepticsaccusationsis.A.recognitionB.supportC.denia1D.suspicion5 .PartCDirections:Readthe
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 2021 2022 学年 四川省 广安市 考研 外语 预测 试题 答案