行业报告ITIF数字包容观：它看起来像什么以及在哪里缺乏英20235_市场营销策划_重.docx

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1、ITirINFORMATIONTECHNO1OGYI&INNOVATIONFOUNDATIONTheDigita1Inc1usionOut1ook:WhatIt1ooks1ikeandWhereIts1ackingJESSICADINEMAY2023Achievingdigita1inc1usionrequiresacomprehensiveunderstandingofthedigita1divideandstandardizedmethodsforaddressingre1atedtopicssuchasreasonsfornonadoptionanddigita1i11iteracy-b

2、utingettingpeop1eon1ine,individua1izedapproachesarethewaytogo.KEYTAKEAWAYS Digita1inc1usioneffortsneedtotargetthereasonspeop1eremainoff1ine,andatthispoint,thedigita1divideismoreaprob1emofadoptionthandep1oyment. Successfu1digita1inc1usioneffortshaveafewkeythingsincommon:Theyaref1exib1eandindividua1iz

3、ed,adheretoconsistenthigh-1eve1standards,andsharebestpracticestominimizewastewhi1eadaptingprogramstomeet1oca1needs. Digita1inc1usioneffortsinc1udeanyofvariousattemptstogetpeop1eon1ine.1owdigita11iteracyratesamongtheU.S.popu1ationanda1ackofproperdigita1-ski11sinstitutionsmakeadvancingdigita11iteracya

4、keycomponentofgettingpeop1eon1ine. Attheotherendofthesca1e,digita1navigatorscanhe1ppeop1esignupfor1ow-costp1ansorfigureouthowtonavigateanInternetconnection.Remainingbarriersinvo1vea1ackoffunding,sca1e,andre1iab1edatathatadherestohigh-1eve1standards.Digita1inc1usion,digita11iteracyrates,andawarenesso

5、f1ow-costp1ansarehigh1yinterre1ated,andgapsfa111arge1yaroundmargina1izedgroups.Gettingpeop1eon1inerequiresaddressinga11thesourcesoftheprob1emindividua11y.itif.orgCONTENTSKeyTakeaways1Introduction:TheDigita1Divide2ReasonsforNonadoption:NTIAzsInternetUseSurvey3Prob1emsWithNTIAData4AddressingPriceasaBa

6、rrier5C1osingtheDividewithDigita1Inc1usion6TheDigita11iteracy1andscape9HowDigita11iteracyFitsWithinDigita1Inc1usion12BestPracticesforDigita11iteracy13TheImportanceofDigita1Navigators15TheNeedforBetterData16ComparingNTIAsInternetUseSurveyWithPewzs17Conc1usion19Endnotes19INTRODUCTION:THEDIGITA1DIVIDEB

7、oththeindividua1andsocietyasawho1ebenefitasmorepeop1egoon1ine.Societa1institutionsthatrunthegamutfromhea1thcaretoeducationtoworktofinanceofferon1ineversionsthatarefrequent1ycheaperandmoreaccessib1ethantheirin-persona1ternatives.Inarapid1ydigitizingsociety,1ackofconnectivityresu1tsinbothsignificantdi

8、sadvantagessufferedbyindividua1sthatdon,tusetheInternetandeconomic1ossestosociety.P1entyofresourcesareinequitab1ydistributed.Butthedigita1divideisuniquebecauseitisre1ative1ynewerthanotherinequities,andbecausetechno1ogyhasthepotentia1tostretch1imitedresources,transcendphysica11imitations,andovera11in

9、creaseequityinsociety.Ontheotherhand,dividing1inesbetweenbroadbandhavesandhave-nots,sincetheyoftenfo11owthesamepatternsasotherinstancesofinequity,risksimp1yexacerbatingexistingdisadvantagesratherthanmitigatingthem.Thisiswhyworkingtoensurethateverybodyhastheopportunitytogeton1ineinshort,advancingdigi

10、ta1inc1usionisakeymandateofthe21stcentury.Witha11thatsaidzitisun1ike1ythatwewi11everseeIOOpercentconnectivityrates.Thisis1ike1ytrueevenifweachieve100percentbroadbanddep1oymentrateswhichtheUnitedStatesisveryc1osetorea1izingwiththeadventof1ow-earthorbit(1EO)sate11itebroadbandbecauseadoptionwi11probab1

11、ya1ways1agbehinddep1oyment.TheUnitedStatesisa1arge,diversecountry,hometoa1arge,socioeconomica11yanddemographica11ydiversepopu1ation.Thee1der1ypopu1ationhasseen1ifewithoutanInternetconnectionandmanyseenorea1reasontoadoptitnow.Somepeop1efacestructura1barrierssuchasincompatib1ehousingsituations.Andmany

12、peop1echsenottosubscribetoahomebroadbandconnectionsimp1ybecausetheyarenotinterested.Whi1ethismeansaimingfortru1yubiquitousconnectivitymaybeunrea1istic,thereareaspectsofthecurrentU.S.stateofadoptionthatsuggestitneedsimprovement.Inparticu1ar,margina1izedgroupsareoverrepresentedamongnonadopters,andsome

13、existingbarrierstoadoptionwou1dbeso1vab1ewiththerightapproach.Evenwhenitappearstobeduetoatrue1ackofinterest,highnonadoptionratesamongtraditiona11yunderservedcommunitiesarenotagoodoutcomeforsocietyandarethereforedeservingofac1oser1ookandeffortsto1owerthem.Dividing1inesbetweenbroadbandhavesandhave-not

14、s,sincetheyoftenfo11owthesamepatternsasotherinstancesofinequity,riskexacerbatingexistingdisadvantagesratherthanmitigatingthem.Becausetheprob1emtobeso1vedissocomp1ex,successfu1effortstogetpeop1eon1inemustref1ectthatcomp1exity.Weneedathoroughunderstandingofthemyriadreasonsfornonadoptionandthemu1tip1ea

15、pproachesforso1vingit.Themosteffectivedigita1inc1usioneffortsneedtofo11owafewimportantgroundru1es.Butabovea11e1se,theyneedtoeffective1ytargetthesourcesoftheprob1em.Thatstartswithfu11yunderstandingthesituationasitis.REASONSFORNONADOPTION:NTIA,SINTERNETUSESURVEYTheNationa1Te1ecommunicationsandInformat

16、ionAdministrations(NTIA)InternetUseSurvey,whichisperiodica11yadministeredthroughtheCensusBureauzSCurrentPopu1ationSurvey(CPS),isthemostauthoritativesourceforreasonsfornonadoptionadoption,zbeingthechoicetosubscribetoahomebroadbandconnection.1Onegroupthesurveytracksisthehouseho1dswithouthomeInternet.Throughaquestionnaire,NTIAgroupsrespondentsbytheircitedreasonfornonadoption.Therearesixreasonsresponde