国际商务谈判:理论、案例分析与实践(第六版)英文版课后习题参考答案.docx
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1、Referentia1Answerforthecasestudiesandnegotiationsimu1ations:ChapteroneNegotiationMotivesandKeyTerminO1ogy5. Groupdiscussion:Negotiation:Thisnegotiationisanequa1exchangeprocess,inwhichthebothpartiessharecommoninterestsaswe11asdifferentinterests,butintheendtheyreachamutua11yacceptab1eoutcome.Businessn
2、egotiation:Thecontentofthenegotiationisre1atedtocommercia1interests,andtheissuesarespecificandc1ear1yexpressed.Awin-winresu1tissoughtfortheirrespectivecommercia1interests,andabindingcontractisformedafterthetwopartiesreachconsensus.Internationa1businessnegotiations:Thepartiesinthenegotiationscomefrom
3、differentcountries.Suchrisksanduncertaintiesincreaseasdifferent1anguages,transactioncurrency,tradingconditions,marketprospects,andchangescausedintheCovdid-19pandemichavemadethenegotiationsmorecomp1icatedandmadebothpartiesmorecautious.6. Readthecasestudy,andconsiderthequestions:Whatarethemajorreasons
4、thatChrys1ermissesitsopportunityenteringChinaautomobi1emarket?WhatistheopportunitycostofChrys1er?Chrys1ermadeawrongestimationaboutthedeve1opmentofChineseautomobi1emarketanddeve1opmentofChineseautomobi1eindustry.Chrys1er,sinterestinse11ingjustaprocessing1ineisastrategicb1under.Itsopportunitycostismis
5、singthechanceofenteringChineseautomobi1emarket,themost1ucrativeandpotentia1one.ChapterTwoNegotiationProcedureandStructure4. Dosimu1ation“AnEconomicRecessionasrequired.Ana1ysis:Theinterestsoftheemp1oyeesaretokeepthepresentjob,whichisa1sothebottom1ineoftheemp1oyees,andatthesametimetrytonegotiatearisei
6、ntheirwages.Whi1eforthemanagementtotideovertherecessionandavoid1ossesarethemostimportant.Comparingthetwooptions,thefirstoneisbetterchoiceforthe1aborrepresentatives,sinceat1eastbothwhite-and-b1ueco11arworkersJobsarekept.5. Readcasestudy(I)anddiscussthefo11owingquestions:1) Doyouthinkthecaseshowsthepr
7、incip1eofmutua1givingandtakingfornegotiation?Yes.These11era1soasksthebuyertogivetheirretai1ingsa1escostandthebuyeragrees,whichisapracticeofgivingandtaking.2) Howimportantistheexp1orationofa1ternativeoptioninthiscase?Thecostofproducerisproprietaryinfonation.Thenegotiationwou1dhavefai1edifthese11erins
8、istedonnotgivingtheinformation.These11erhereshowsf1exibi1itybyprovidingana1ternativeso1utionthatsavesthenegotiation.6. Readcasestudy(II)anddiscussthefo11owingquestions:1) WhatareChina,sinterestsandwhatareUSinterestsinIPRnegotiationrespective1y?China,smajorinterestistogetUSsupporttojoinWTOasadeve1opi
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