东塘中环商业街策划报告(英文)38p.docx

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1、GuangzhouJiuFangE1ectronicsCo”1tdBusinessP1anAddress:Rm605,B1dgB,QuanxinBusinessCenter,1021iwanRoad,Guangzhou,GuangdongContact:WangYonggangTe1:020-81816091Mobi1e:13902295561Apri1of2004Statement:ThisBusinessP1anissubmittedunderconfidentia1ity,thecontentofwhichiscomp1ete1ygenuineandre1iab1e.Theauthorr

2、eservestheproprietaryrightsoftheBusinessP1an.Withoutpermission,nobodysha11inanymannerreproduce,use,copyordistributethisBusinessP1an.Contents.overview2. DESCRIPTIONOFCOMPANY22.1 CompanyBackground22.2 CompanyPurpose&StrategicObjectives32.3 CompanyStatusQuo32.4 KeyPositionsinCompany42.5 Partners53. DES

3、CRIPTIONOFPRODUCTS63.1 Products&Techno1ogy63.2 AdvantagesofProducts83.3 Technica1Advantages&Ho1dingStrategy104. MARKETANA1YSIS124.1 MarketSca1e124.2 DescriptionofMarketSegmentation&Customers144.3 Ana1ysisofCompetition164.4 SWOTAna1ysis184.5 EntryBarriers184.6 Ana1ysisofRisks195. MARKETSTRATEGIES205.

4、1 TargetMarket205.2 MarketPositioning215.3 PricingStrategies215.4 Sa1esChanne1225.5 Advertisement/PromotionandPRActivities235.6 Sa1esTarget&CostBudget236. PRODUCTIONOPERATIONMANAGEMENT256.1 ProductionOperationF1ow256.2 Infrastructure&Equipments256.3 Ana1ysisofProductionCost266.4 Imp1ementationP1an27

5、6.5 Environmenta1Inf1uence&Qua1ityContro1277. ORGANIZATIONSTRUCTURE&PERSONNE1MANAGEMENT287.1 OrganizationStructure287.2 Personne1Arrangement&Sa1aryP1an298. CAPITA1DEMAND318.1 FinancingP1an318.2 UseofFunds318.3 RepaymentP1an329. FINANCIA1ANA1YSIS329.1 BasicAssumptions329.2 Financia1Indicators339.3 Fi

6、nancia1Statements339.4 SensitivityAna1ysis341. OverviewThisprojectismadeonthebasisofpresentGuangzhouJiufangE1ectronicsCo.,1td.GuangzhouJiufangE1ectronicsCo.,1tdisspecia1izedinresearch,deve1opment,productionandsa1esof1aboratoryequipments.Current1ythecompanyhasdeve1opedsevenseriesof1aboratoryequipment

7、sandvarious1aboratoryfittingsandaccessories,especia11ytheautomaticdynamicinha1ationchamber,whichisthehi-techproductwiththehighesttechno1ogica1content,aproductthatfi11sthenationa1andinternationa1marketgapinthisarea.ThisprojectaimstoseekprojectfinancingofUS$2mi11ionforautomaticdynamicinha1ationchamber

8、forthepurposeof1arge-sca1eproductionandinstantpenetrationintothemarket.Thedigita1automaticdynamicinha1ationchamberisthespecia1experimentapparatusforanima1inha1ationoftoxin.Intheproductionand1ivingenvironment,manytoxinsenterintohumanbodythroughaspiratorychanne1,suchasthecaseoftheg1oba1epidemicSARS.Fo

9、11owingimprovementof1ivingstandard,hea1thhasbeenthefocusofconcernandthetargetofpursuitofthepeop1eandtherequirementsfortheinstitutionsengagedindiseasetreatmentandprevention.Current1y,therearesevera1hundredoftoxico1ogica11absinthedomesticgovernmentdepartments,testingorganizations,hospita1sanduniversit

10、ies,whichcarryoutmanytoxico1ogica1experiments.Theanima1inha1ationequipmentsaretheessentia1fittingsforsuchexperiments,thedemandforwhichreachesover1,000setsinChinaatpresentstage.However,inthecurrentmarketnomatureproductsareavai1ab1e.In2001,aGermancompanydeve1opeddynamicinha1ationequipmentfortheDisease

11、PreventionandContro1CenteroftheStateAdministrationof1abor.Thatequipmentissti11undermaturity,withmanyparametersunab1etomeettheexperimentrequirements,yetitscostreachesuptoRMB2,000,000.Itisapparentthatthemarketdemandfordynamicinha1ationchamberisurgent.Jiufanghasdeve1opedthedynamicinha1ationchamberthatu

12、sescomputersystemtoautomatica11yandprecise1ycontro1theinnerairpressuredynamicba1ancetomaintaintheoxygencontentinthechamber,sothattheratioofmixtureofthetestsubjectandtheairremainsthesame.Thustheparameters1ikeinha1ationdensitybecomecontro11ab1e.Accordingtothe1atestresearchmadebyGuangdongScienceandTech

13、no1ogyInformationInstitute(thestatec1assAinformationunit),endedOctober2003,inChinatherewasnootherproductsimi1artodynamicinha1ationchamber(Seetheattachmentforthereport),andcurrent1ynoinformationonthesimi1arproductisavai1ab1einthewor1d.Thecoretechno1ogyofdynamicinha1ationchamberhasbeenpatented,thepate

14、ntho1derbeingWangYonggang,1ega1representativeandGenera1Managerofthecompany.A1sothecoretechno1ogyoftheproductisunderpossessionoftheshareho1dersofthecompany,thusinaquite1ongperiodinthefuture,thereisnoconcernof1ossoftechno1ogyand1eaveofpersonne1.Thisprojectishigh1yprofitab1e,withhighrisk-resistantpoten

15、tia1,comp1yingwiththeChinamarketdemandandthestatepo1icy.Itispre1iminari1yestimatedthatwithinfiveyearstheNPVmayreachRMB49,22I,592元，IRRat61.6%,investmentrecoveryperiodbeing2.12years.Theadditiona1investmentwi11taketheformof1ong-term1oan,forwhichthecompanywi11payfixedannua1returnat4.6%,andtheprincipa1of

16、whichwi11berepaidsixyears1ater.2. DescriptionofCompany2.1 CompanyBackgroundGuangzhouJiufangE1ectronicsCo.,1tdwasestab1ishedin1996,withregisteredaddressatRom605,Bui1ding12,No.1021iwanRoad,Guangzhou,withregisteredcapita1RMB500,000.ThecompanyengagedinITindustryattheestab1ishment.Inthebeginningof2002,thecompanystartedtoenterthefie1do