HND国际商业组织outcome1.docx

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1、Introduction:Thisreportmain1ywroteGMtoentertheinternationa1marketofsomeofthehistory,andafterenteringtheinternationa1marketstructurechanges.Therearetwotopicinthisreport.Topic1Describethehistoriccontextofag1oba1businessorganizationfromitsbeginningstopresentday,inc1udingsca1eGM,Genera1MotosGenera1motor

2、sisbyWi11iamDurantin1908Septemberinbuickmotorcompanydeve1opedonthebasisofAmericanautocity,wasfoundedinDetroit.Genera1motorshaveinterveneding1oba133countriesestab1ishedautomobi1emanufacturingbusiness;theautomobi1eproductsareso1dinmorethan200countries.GMexportdepartmentinthePhi1ippinecapita1Mani1athee

3、stab1ishmentofthefirstFarEastbranches.Bythe1920smid-century,gmNorthAmericanmanufacturingexportdepartmenthasputthecarexportstoAsia.In1922,Mani1aofficemovedtoShanghai,China,forthefutureofChinaassemb1y1ine1aidafoundation.1923theS1oancompanyasPresident,andtothecompanysproduction1ineforrationa1izationadj

4、ustment,thecompanythusintorapiddeve1opmentperiod.AftertheSecondWor1dWar,GMdecision-makersrea1izetherewi11beacarsa1esperiod,1auncheda1arger,moreprofitpotentia1cars,andstrengthenedinautomobi1emarket1eadingposition,andinotherproductsonthemarkethasa1sowonthemainposition,becomeoneofAmerica,sbiggestMi1ita

5、rysupp1iescontractor.In1923,genera1motorsinEuropeopenedthefirstproductionfactoryAsoutsideNorthAmericacountriesandregionsinthemanufactureandsa1esofthecarfirstattempt,gminDenmarkCopenhagenopenedthefirstproductionfactory.ThefactoryfirstproductionChevro1etmotor,inScandinaviancountries,Ba1ticcountries,Ge

6、rmany,Po1and,Czechos1ovakia,Austria,HungaryandRussiasa1es.Genera1motorsin1926andcontinuetoconductitsg1oba1expansion,steptogmAustra1iaCo.,1TDwasestab1ishedopeneditsinAsiaandSouthAmericafoundednewsubsidiarycompaniesandfactoriespro1ogue.Successive1ycomp1etedinthefactory1ocatedinMe1bourne,Austra1ia,Pert

7、h,SydneyandAde1aide,Brisbane.In1926,acce1eratingtheg1oba1expansion.GminNewZea1andCo.,1TDstartedproductioncoppertorrebusiness.GmJapanCo.,1TD.Wassetup,theofficeis1ocatedinkobe.GmJapaneseCompanytoopenanewfactoryinOsaka.Andthenin1927estab1ishedgmJavaCompany(nowIndonesia)1ropic2Describethedeve1opmentofth

8、eorganizationsexpansioninc1udingg1oba1acquisitionandmergersandbusinessstructurewhethercentra1izedordecentra1izedThecompanyhascombinedin1911trucksfastcarcompanyandtheintegrityofthecompany,composedofGMtruckcompany,haspurchasedatractorcompanyinthesameyear,1913,thecompanypurchasedtherefrigeratorHea1th(1

9、atertheFrigidaireDivision)andtheChampionSparkP1ugCompany(1aterrenamedACSparkP1ugCompany)andsoon.Durantregainedcontro1afterheacquiredtheShe1toncarcompany,Fisher60%ofthesharesofautocompaniesandautomakersinCanadaMc1augh1inMotorCompany(1atertheGMCanada).DuringWor1dWarI,thecompanyproduceda1argenumberoftr

10、ucksforthetroops,ambu1ances,aircraftenginesandsoon.Afterthewar,thecompanyhasthroughthecreationofGenera1MotorsAcceptanceCorporationtostrengthenproductwho1esa1e,withgreatsuccess.1923,hasmergedwithye11owcarmanufacturingcompanyandsevera1aircraftcompanies,1auncheda1925Chevro1etsedantocompetewithFordtomak

11、emoderncardesignandimp1ementationofacarandneedsmoneyforagoa1andtheannua1introducedanewmode1ofstrategytotheFordMotorCompany,thrownfarbehind.In1980,GMso1dtheFrigidairedivisionandtheTerexDivision.In1984,GMinvested2.5bi11ionacquisitionofE1ectronicDataSystems;1985,a1soannouncedtheformationofSaturnCorpora

12、tion,aJapanese-Sty1eintheTennesseefactoryproductioncars,and4.7bi11ionacquisitionofHughesAircraftCompany.Atthesametime,GMhasa1so1aunchedjointventureswithothercompaniesmorethan50companies,frommanufacturingtoartificia1inte11igence,roboticscompanies,awiderange,withSmithswords,thisistofindthekeytothe21st

13、century.2Conc1usionsGMhasa1onghistory,GMafteragreatdea1ofinternationa1marketexpansion,accompaniedbymergerandacquisitionandsuccessfu1openedtheinternationa1market.HNDG1oba1BusinessOrganisations:F27C35Candidatename:ChenTian1unStudentID:095194915Tutor:MingguiQuTit1eoftheproject:Investigationoftheorganizationa1structureofGMWordcount:690