IBV-抓住人工智能和自动化机遇：现在就是时机-英_市场营销策划_重点报告202301202_doc.docx

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1、IBM Institute for Business Value Research InsightsSeizing the AI and automation opportunityThe moment is nowHow IBM can helpIBM has the proven tools, insights, and expertise to help you identify and execute high-impact automation- and Al-powered solutions across your business-to make IT systems more

2、 proactive, business processes more efficient, and people more productive. For more information, please visit Key takeawaysWe are at an opportune moment to investigate the potential that generative AI and automation create for organizations. Leaders in generative Al adoption and data-led innovation

3、report they,re reaping the rewards They reveal earning 72% greater annual net profits and growing annual revenues 17% more than their competitors. High expectationsExecutives anticipate roughly doubling their revenue growth from Al-enabled automation in their operations in the next three years. Supe

4、rcharged Al5 supercharged automation Almost nine in ten leaders in generative Al adoption (87%) say the technology helps them execute more high-impact automation initiatives. An overwhelming consensus: benefits outweigh risksEight out of ten respondents (82%) overall agree that benefits from generat

5、ive Al are worth potential risks.IntroductionGenerative AI is everywhere. It has democratized data and accelerated the model-to-monetization cycle. Three out of four CEOs say their competitive advantage rests on it.1Companies at the forefront of generative Al adoption and data-led innovation-a group

6、 we call Generative Al Leaders (see Perspective, Generative Al Leaders)一are already reaping outsized rewards, reporting 72% greater annual net profits and 17% more annual revenue growth than peers. Momentum is spreading, with 92% of C-suite executives expecting to digitize their organizations workfl

7、ows and leverage Al-powered automation by 2026.2The challenge: while some organizations speed up, others can,t keep up. The widening gap between early adopters and hesitant businesses is creating a great divideone in which organizations that struggle to embrace Al-driven solutions could lose ground

8、in an increasingly technology-driven marketplace.In response to these dramatic developments, the IBM Institute for Business Value (IBM IBV) has undertaken its most complex, far-reaching study on Al and automation. We surveyed more than 2,000 C-suite executives around the world, including Chief Autom

9、ation Officers, about key strategies and investments as they advance intelligent workflows with Al and automation to improve connectivity and scale to value (for more information, see Research and methodology on page 27). We also highlight our Generative Al Leaders mentioned above. The discrete grou

10、p is making critical investments in this advanced technology, enhancing Al and automation across their organizations.Eight out of ten (82%) respondents overall agree that benefits from generative Al are worth potential risks. As all facets of society navigate this new terrain, its an opportune momen

11、t to investigate the impacts and potential that generative Al and automation create for organizations.In the chapters that follow, we dig into four critical areas: data and preparedness; workforce talent and digital assistants; the IT opportunity; and investment priorities. Along the way, we share c

12、ase studies of real-world impact. Finally, we present an action guide, with an 11-point blueprint for optimizing intelligent automation.PerspectiveGenerative AI Leaders-What sets them apartIs everyone getting on board the generative Al revolution? It might seem that way, but not all initiatives-or e

13、nterprises-are performing equally. One-fifth of our respondents (19%) revealed themselves to be what we call Generative Al Leaders. They cite the technology as critically important to them and view generative Al capabilities as the primary driver of their automation investments. This select group is

14、 pulling away from the pack in terms of generative Al strategy and adoption, and in business and technology performance.Gen Al leaders aggressively invest in automation also citing it as very or critically importantto fast-track their digital transformation agenda.They plan to accelerate performance

15、 with intelligent workflows-and are investing and scaling IT platforms and applications while decreasing IT complexity with automation. Their proactive, aggressive stance is palpable-for example, they regard automation as an accelerator to digital transformation 25% more often than their non-Leader

16、peers (see figure).Goals for automation investmentsGenerativeAll othersAl Leaders-f83%accelerate一一performancewith intelligentworkflows 74%-decrease IT 一 and network complexityO 66% I-accelerate 一 digital _ transformationr-e 58%-deliver better一 IT platformsand applications53% 48% Q. On a scale of 1 -5, of what importance is each of the above reasons for yo