2022年Q4电子商务报告.docx
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1、GENERATIVE Al REDEFINING THE DIGITAL COMMERCE INDUSTRYMETAVERSE ATTRACTING INCREASING ATTENTION FROM MOBILITY SECTOR COMPANIESTHE VIEWQ4 Digital Commerce perspectives from GP BullhoundAUTHENTICITY IS DRIVING A RAPID SHIFT IN MARKETING TECHNIQUES AND CONSUMER ENGAGEMENTGP BullhoundNote: Please see fo
2、llowing slides for sources0 AI usage by businesses increased by 2.7x in the last four years and its adoption accelerated with the advent of ChatGPT in Q4-22 Generative AI already has a strong impact on digital commerce with automated higher-quality content generation and personalisation being some o
3、f the few benefits for businesses Investors are recognising the momentum of AI with several transactions in the space in Q4-22 Mobility sector companies are taking advantage of early incarnation of the metaverse, focusing efforts on sales, engagement and car design activities Recently introduced nov
4、elties include virtual showrooms for cars, allowing customers to discover their ideal automobiles from home Innovation is also taking place in the automotive design domain, with some car designers using 3D renderings that are viewable with headsets to lead a more hands-on engineering processM 74% of
5、 consumers now rely on social media to inform their purchasing decisions User-generated content is considered IOx more impactful than content from influencers which is becoming increasingly more expensive as influencer marketing gains traction/ 90% of consumers today cite authenticity as a key facto
6、r in deciding which brands to favourGenerative Al redefining the digital commerce industrySelected transactionsWhat is Generative Al and is it transforming the digital commerce spaceQJasperFUNDRAISE DATE :OCT-22DEAL SIZE: $125MWhile AI business adoption has been ongoing over the last few years, with
7、 a 2.7x increase in usage among businesses in the last four years, generative AI has recently gained significant popularity due to tools such as ChatGPT by OpenAI becoming widely available.Generative AI uses generative models to produce entirely new output from existing data. Technology which can be
8、 used to create new product ideas, marketing campaigns, and more, will likely automate many tasks while also augmenting human intelligence.Some of the main benefits of generative AI for digital commerce include: Automated content generationstability.aiFUNDRAISE DATE :OCT-22DEAL SIZE: $101M-Generativ
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