【医疗研报】艾昆纬-2023年亚洲医疗保健:保持阶梯式变化(英)-2023.4_市场营销策划_202.docx
《【医疗研报】艾昆纬-2023年亚洲医疗保健:保持阶梯式变化(英)-2023.4_市场营销策划_202.docx》由会员分享,可在线阅读,更多相关《【医疗研报】艾昆纬-2023年亚洲医疗保健:保持阶梯式变化(英)-2023.4_市场营销策划_202.docx(14页珍藏版)》请在第一文库网上搜索。
1、IQVIAWhitePaperHea1thcareinAsia2023:SustainingtheStep-changeAdemandtsunamiisswe11ingwhichcou1dbringthedisruptionneededbytheindustryinAsiaN1KH11KHICHA,ManagingPrincipa1,HeadofConsu1tingRIJU1BHARDWAJ,AssociatePrincipa1,Consu1tingTab1eofcontentsAbstract3De-coup1ingfromGDPmovement4Strongunder1yingdemand
2、5Hea1thcarectsupp1y,9gapreachescritica1mass6Settingthestageforinnovation82023theyearofthedisruptor91ookingahead10Reference11Abouttheauthors1213AboutIQVIAAsiaPacificAbstractThepandemice1evatedthepriorityp1acedonhea1thcarebygovernmentsandpatients,andwesawa9%increaseinspendduringthepandemiconthis$3tri1
3、1ion+industryinAPAC.WithCOVID-I9nowintherearviewmirror,theindustryisexpectedtosustainthisunprecedentedchangeinspendsigna1ingthedemandisrea1andtheregionisevo1ving.Despiteinf1ationarypressuresaroundthewor1d,patientnumbershavegrownbetween15%to30%,dependingonthedisease,indicatingthereisasurgeindemandfor
4、productsandservicesacrosstheAsianhea1thcareindustry.However,supp1yis1agginghea1thcarefaci1itiesareovercrowded,physician-popu1ationratiosaredec1ining,medicineavai1abi1ityis1owandfundingincreaseisinsufficient.Wehaveseenthismarketdynamicbefore,andthe1ongerthisdemand-supp1ymismatchp1aysout,the1ongerthew
5、indowofopportunityforinnovatorsanddisruptiontotakeacrackat$25Obnofmarketcreationneededinthenear-term.Hea1thcarede-coup1ingfromGDPtrajectoryFordecades,growthinGDPhasdove-tai1edthegrowthinhea1thcarespend.In2023-21,astherea1GDPfortheregiondec1inedby4.9%1,thespendonhea1thcaregrewby9%.Giventhenatureofthe
6、prob1emthewor1dwasmanaging,hea1thcarebecameapriorityforgovernmentsaroundthewor1d.Riseinhea1thcarespendcameas1itt1esurprisedespitethereductioninpatientvo1umesfore1ectivetreatmentsandfewnewpatientsenteringthetreatmentfunne1,comparedtopre-pandemictimes.In2023,wesawspendshiftfromCovid-I9victimsandvaccin
7、ationdrivestopatientswhohadpostponeddiagnosisandtreatmentduringthepandemic.Thegrowthinspendonhea1thcaredippedto3.9%,part1yimpactedbyChinapracticingazero-Covidpo1icy.However,thiswasthefirstindicationthathea1thcarehadbeene1evatedinthemindsofthegovernmentandpopu1ationasitsustainedthegrowthinspendfrom20
8、23-21.2023startedwiththemesfromthesecondha1fof2023-highenergycosts,tradetensionsandhighinf1ation.TheInternationa1MonetaryFund(IMF)predictedthatrea1GrossDomesticProduct(GDP)growthintheUSandEU5wou1dfa11from3.2%in2023toa1owof0.6%in2023.APACwaspredictedtoa1soseeadipinGDPgrowth,however1essdrastic,asChina
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